Female empowerer and owner of Jaxx Cannabis, JM Balbuena, was featured in a recent episode of The Plant Lady podcast. JM joined host Jackie Bryant to discuss her wellness brand and dispensary’s humble beginnings in San Diego county, which wanted to scrub cannabis culture from its image, to the company’s success, which JM attributes much to patience and working for the system instead of against it. During the program, the host and guest “reminisce about the low-key dispensaries scattered around every neighborhood and the elaborate rouses needed as a front to keep them open like under-stocked coffee shops or deserted medical clinics. It’s not that these shops were selling illegal drugs, but that there weren’t enough licenses allowing businesses to sell weed in the cities. When supply meets demand and opportunity strikes, hundreds of dispensaries found ways to continue operation,” reads a recent article discussing the interview. JM goes on to describe her successes in owning a small business like Jaxx and advocating for social equity amongst the cannabis industry—as well as in the San Diego communities where her brand stood. This connected her with the residents of Ramona, Mount Hope and La Mesa who chose her over a larger company. Now, Jaxx Cannabis and JM are working with the Mount Hope Community Alliance Program to restore a park in the area to signify it as a landmark of San Diego. The local Jaxx brand helps fund social projects that will, in turn, uplift the collective population. “The culture is compassion and community. Those two things are the pillars of cannabis,” JM says during the episode. “You can have the money, but if people aren’t supporting you because they don’t feel that sense of culture, that sense of community, that sense of — you know — this is something good for the world and it’s just capitalism, then it’s not going to last long.”
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About Jaxx Cannabis
Jack of all trades, female empowerer, and owner of a San Diego local cannabis retailer, JM Balbuena, got her start in the industry not long after Proposition 64 passed. In a newer fashion, JM opened her wellness brand and dispensary, Jaxx Cannabis, as a medical operation. Operating in one of the most conservative and regulated counties of California, JM waited her turn and played by the rules, allowing Jaxx Cannabis to start running and stay within its communities—unlike some competitors. JM attributes much of her success in keeping the business running to patience and working for the system instead of against it. To stay up-to-date on the expansion of Jaxx Cannabis, follow @jaxx.sandiego and @_jmbalbuena on Instagram.
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