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How Consumer Preferences Could Influence Marijuana Retail This Year

January 16, 2025 at 10:05 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Every cannabis retailer worth their salt makes sure to study consumer preferences and incorporate them into their decision-making processes. Regardless of the sector, taking customer preferences into account helps businesses serve their customers efficiently by providing goods or services that meet an already-established need. With the cannabis industry entering a new year, customer preferences will be a major influencing factor for the industry.

Retailers will likely use consumer preference data to determine their inventory and the products they offer in 2025. For instance, pre-rolls have exhibited…

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