Pensacola, Florida - Wild Ice Botanicals has launched the world's first cold-preserved skincare line, featuring gentle products entirely free of chemical preservatives and undesirable additives. Cold preservation maintains the freshness and potency of delicate active ingredients like ceramides, peptides, and antioxidants, preserving product benefits and efficacy like no other.
The Pearl, a renowned 5-star hotel on Florida's Emerald Coast, recognized the common-sense appeal of chemical-free, cold-preserved skincare and adopted Wild Ice Botanicals almost as soon as they launched, validating the brand as an up-and-coming player in the luxe beauty space. Others have since followed suit.
When asked why other brands hadn't adopted this novel strategy of cold preservation, Andrew Busch, Chief Operating Officer, responded, "While conventional brands are trapped by industry inertia, locked into the conditions of hot warehouses, scorching truck beds, and warm retail shelves—places where products can languish indefinitely—Wild Ice Botanicals is acting as an icebreaker, forging a path through which other brands can either follow or remain frozen in the past."
He went on, "Consumers are beginning to call out the beauty industry for its hypocritical stance on natural skincare. They want to sell you skincare fridges to chill your products at home but don't want you thinking about how they treat those same products before they reach you, let alone how they treat the individual ingredients that form them. The fact is you can't un-spoil a rotten banana by throwing it in the fridge. Natural skincare products are no different, and consumers are looking for brands that acknowledge this reality rather than ignore it."
Wild Ice Botanicals offers a full line of skincare products, all preserved with cold. Their ingredient inventory is also kept small and fresh, cold-preserved until they are batched into products. "We've really taken the difficult road. Of course, it's easier just to pump your products with preservatives and throw them into Fulfillment by Amazon centers, onto retail shelves, into warehouses, and so on. But what's easy is rarely what's best for the customer," Andrew continued.
"Shoppers have developed a cynicism towards the beauty industry that is well earned. Oftentimes, two competing products on a store shelf were made by the same production house that both brands outsourced to. We're working hard to bring some sanity back to skincare. We invite women (and men) everywhere to join us in revolutionizing the industry, and get some compliments on your complexion while you're at it."
About Wild Ice Botanicals:
Wild Ice Botanicals is rooted in tradition, innovation, and sustainability. Wild Ice stands as a testament to unwavering values and unyielding commitment. Born from the decision to prioritize efficacy over expansion, they rebranded to double down on their dedication to freshness.
Today, they proudly partner with boutique retailers who share their passion for chilling products until the moment of sale. Their custom glass and wood bottles reflect their commitment to innovation and sustainability, mirroring the purity of cold-preserved ingredients. Crafting small batches themselves, they reject industry norms of outsourcing, ensuring quality every step of the way. From open-air markets along the Emerald Coast to your skincare routine, Wild Ice is more than a brand—it's a family.
Media Contact
Company Name: Wild Ice Botanicals
Contact Person: Andrew Busch
Email: Send Email
Country: United States
Website: https://www.wildicebotanicals.com/pages/our-story
