NEW YORK, March 01, 2023 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technologies, has launched its Mobi-AI engine, an artificial intelligence enabled optimization engine that can modernize how programmatic digital advertising works. Mobi-AI is integrated with the company's Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. This enables businesses to deliver personalized user experiences, optimize campaigns in real-time, and provide contextually relevant ads through dynamic content that can be customized in real-time based on the user's behavior and preferences.
"Mobi-AI will help businesses unlock the full potential of their digital advertising campaigns," said Dean Julia, CEO of Mobiquity Technologies. He also added that ”Mobi-AI can deliver a host of benefits to businesses, including improved Return on Ad Spend (ROAS), inventory optimization, targeted campaigns, fraud mitigation, and contextually relevant ads. The platform can analyze user data and preferences to deliver customized content that is tailored to the individual, leading to higher conversion rates.”
In addition to these benefits, Mobi-AI promises to help mitigate the risk of ad fraud by detecting fraudulent activity in real-time, thereby helping businesses minimize losses and protect their advertising budgets. By leveraging the power of AI and machine learning, businesses can optimize their digital advertising efforts and achieve their advertising goals more efficiently and effectively than ever before.
About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next-gen, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its subsidiaries. Mobiquity Technologies’ current platforms; Advangelists (www.advangelists.com) and MobiExchange (www.mobiexchange.com) provide programmatic advertising technologies, data insights on consumer behavior, automated ad copy and omni-channel delivery options. For more information, please visit: https://mobiquitytechnologies.com
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
Mobiquity Technologies, Inc. Investor Relations:
Columbia Marketing Group
Email: john@TheColumbiaMarketingGroup.com
Phone: 646-736-1900
