PORTLAND, Ore., April 28, 2025 (GLOBE NEWSWIRE) -- Widmer Brothers Brewing, the creator of the Original American Hefeweizen and a Tilray Brands, Inc., (NASDAQ: TLRY and TSX: TLRY) craft beer brand, commemorates its 40th anniversary with the launch of the "40 Years of Cheers" campaign celebrating Widmer’s iconic beers through the years. This multi-stage celebration marks the brewery’s 40th anniversary and will feature the re-release of four iconic Widmer Brothers beers.
The "40 Years of Cheers" campaign will kick off with the re-release of Altbier, the first beer brewed and sold by Widmer Brothers in 1984. Altbier is a traditional German-style ale known for its amber hue, assertive bitterness, and clean, roasted finish. This beer represents the beginning of the Widmer Brother’s brewing journey, brewed with a variety of reclaimed equipment in what is now Portland’s Pearl District.
“A lot can change in 40 years, but great beer still brings people together. 40 Years of Cheers not only pays homage to four decades of craft beer innovation but also sets the foundation for the future of the brand. With 40 years of experience and a Widmer Hefe in hand, we are excited to bring both new and classic Widmer beers to Portlanders and write the next chapter of Widmer Brothers,” says Brian Hughes, Brand Director, at Tilray Beverages West Coast Brands.
Altbier will be the first of four beers to be re-released throughout 2025, with each beer representing a different decade of Widmer Brothers’ history. Details on the next re-release, a fan-favorite summer seasonal from the 2000s, will be announced in the coming weeks.
“Beers Through the Years" will be available in limited, small-batch quantities at a handful of local Portland bars and restaurants:
- Nob Hill Bar & Grill
- Dublin Pub
- Spirit of ‘77
- Jolly Roger West
- Tom's Bar
- John's Market - Multnomah & Powell
When the last keg blows, that will be it! For more information about Widmer Brothers, the "40 Years of Cheers" campaign, and upcoming beer releases, visit www.widmerbrothers.com and follow @widmerbrothers on social media.
About Widmer Brothers
In 1984, Kurt and Rob Widmer quit their jobs to follow their passion for making great beer to share with friends and family. From the very first pitcher, the Widmer Brothers aimed to create beer that’s easy to enjoy and perfect for any occasion. While much has changed over the years, the core belief that great beer brings people together remains the same. Widmer Brothers is proud to celebrate its 40th anniversary in 2024-25 and looks forward to many more decades of brewing excellence.
About Tilray Brands
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray.
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For more information
Media Contact: news@tilray.com
Investor Contact: investors@tilray.com
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