Scott Powell, PR expert and president of Skyline Corporate Communications Group, recently joined TheStreet to discuss how companies should handle bad press. It has become clear that no company is immune to a PR crisis in the wake of the pride month backlash towards companies like Anheuser-Busch and Target. However, Powell discusses some best practices in dealing with the fallout. “It’s not always easy to handle a crisis, and this applies to a variety of different companies and crises. What we advise clients is don’t remain silent. You have to say something. You know, it may be just that we’re still investigating,” Powell said in response to what companies should and shouldn’t be doing in circumstances such as the Bud Light-related controversy and PR fallout for a name like Anheuser-Busch. “For instance, if you remember years ago when the Tylenol capsules were somehow laced with cyanide and several deaths occurred… It’s OK to say ‘we’re still investigating,’ but to remain silent is very detrimental because, as investors, the public is wondering what’s happening. Silence may mean culpability … that they’re guilty of this or that. So really making a statement and either saying, ‘we’re aware of the situation, we’re investigating it,’ or if they realize and understand the situation, fully taking responsibility for it … saying, ‘this is what happened, maybe we made a mistake. It wasn’t intentional, but here are the steps that led to this particular mistake…”
To view the full interview and press release, visit https://ibn.fm/dAf68
About Skyline Corporate Communications Group, LLC
Skyline provides strategic investor relations and corporate communications advisory services to publicly traded and pre-IPO companies globally. Its team has worked with hundreds of U.S. listed public companies from around the globe across diverse industries and various market caps. Skyline has experience with shareholder activism and crisis communications, and also work with late stage private companies to help prepare them to enter the public marketplace. For more information about Skyline, visit https://skylineccg.com.
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