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Affirm (AFRM) Stock Trades Up, Here Is Why

October 09, 2025 at 12:06 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

AFRM Cover Image

What Happened?

Shares of buy now, pay later company Affirm (NASDAQ: AFRM) jumped 1.8% in the morning session after the company announced it extended its collaboration with Google by supporting the new Agent Payments Protocol (AP2).

This open protocol was developed to securely handle payments led by agents, such as AI assistants or chatbots, across different platforms. The move deepened Affirm's existing partnership with Google, which already included integrations with Google Pay and the autofill feature in Chrome. This collaboration aimed to embed Affirm's buy-now-pay-later (BNPL) options directly into these emerging agent-led shopping experiences.

After the initial pop the shares cooled down to $77.08, up 2.5% from previous close.

Is now the time to buy Affirm? Access our full analysis report here.

What Is The Market Telling Us

Affirm’s shares are extremely volatile and have had 54 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 7 days ago when the stock gained 4.2% on the news that the company expanded its services into the healthcare sector through a new partnership.

BoomerangFX, a software platform for private-pay healthcare clinics, announced the global expansion of its services to include integrated financial solutions from Affirm. The deal allowed clinics using the BoomerangFX platform to offer point-of-sale financing to patients.

This news followed another recent expansion, as Affirm had just announced a partnership with Ace Hardware to provide 'buy now, pay later' options at participating stores.

Affirm is up 23.3% since the beginning of the year, but at $77.08 per share, it is still trading 16.4% below its 52-week high of $92.18 from September 2025. Investors who bought $1,000 worth of Affirm’s shares at the IPO in January 2021 would now be looking at an investment worth $792.69.

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