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Why Bark (BARK) Shares Are Falling Today

June 05, 2025 at 13:07 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

BARK Cover Image

What Happened?

Shares of pet products provider Bark (NYSE: BARK) fell 26.2% in the afternoon session after the company reported weak first-quarter 2025 results: its revenue missed, and its revenue and EBITDA guidance for the next quarter fell short of Wall Street's estimates.

Management attributed the weak sales to a reduction in marketing spend amid rising tariffs and macroeconomic uncertainty, and timing delays in retail shipments. On the other hand, Bark blew past analysts' EBITDA expectations this quarter. Overall, this was a softer quarter.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Bark? Access our full analysis report here, it’s free.

What The Market Is Telling Us

Bark’s shares are extremely volatile and have had 41 moves greater than 5% over the last year. But moves this big are rare even for Bark and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 9 days ago when the stock gained 7.4% on the news that the major indices rebounded (Nasdaq +2.0%, S&P 500 +1.5%) as President Trump postponed the planned 50% tariff on European Union imports, shifting the start date to July 9, 2025.

Companies with substantial business ties to Europe likely had some relief as the delay reduced near-term cost pressures and preserved cross-border demand.

Bark is down 48.1% since the beginning of the year, and at $0.98 per share, it is trading 59.2% below its 52-week high of $2.40 from December 2024. Investors who bought $1,000 worth of Bark’s shares at the IPO in December 2020 would now be looking at an investment worth $79.03.

Today’s young investors won’t have read the timeless lessons in Gorilla Game: Picking Winners In High Technology because it was written more than 20 years ago when Microsoft and Apple were first establishing their supremacy. But if we apply the same principles, then enterprise software stocks leveraging their own generative AI capabilities may well be the Gorillas of the future. So, in that spirit, we are excited to present our Special Free Report on a profitable, fast-growing enterprise software stock that is already riding the automation wave and looking to catch the generative AI next.

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