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Why Dick's (DKS) Shares Are Plunging Today

August 25, 2026 at 12:10 PM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

DKS Cover Image

What Happened?

Shares of sporting goods retailer Dick’s Sporting Goods (NYSE: DKS) fell 27.1% in the morning session after the company reported weaker-than-expected second-quarter results and cut its full-year sales and profit forecasts. According to the company’s press release, Dick’s posted second-quarter revenue of $5.59 billion and adjusted earnings of $3.53 per share, missing Wall Street’s roughly $5.64–$5.65 billion sales and about $3.76–$3.78 EPS expectations.

Foot Locker weighed on the print, with comparable sales down 3.6% amid fewer and underperforming product launches, even as Dick’s namesake stores rose 4.9% on comps. Management turned more cautious on athletic footwear and apparel promotions and lowered full-year revenue guidance to $21.9–$22.2 billion and adjusted EPS to a midpoint of about $11.50.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks. Is now the time to buy Dick's? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Dick’s shares are not very volatile and have only had 9 moves greater than 5% over the last year. Moves this big are rare for Dick's and indicate this news significantly impacted the market’s perception of the business.

The previous big move we wrote about was 5 days ago when the stock dropped 6.3% on the news that Walmart’s results reinforced worries about a stretched U.S. consumer. According to CNBC, Walmart (NYSE: WMT) shares fell nearly 10% even after a revenue beat and a full-year outlook raise, as U.S. comparable sales grew only 2.6% — short of Wall Street’s roughly 3.5% expectation — and third-quarter sales guidance of 3% to 3.75% looked light. CFO John David Rainey told CNBC the company was eligible for about $2.9 billion in tariff refunds, with just under $100 million still outstanding, and plans to use those funds to lower prices in the third quarter; he also flagged more than $2 billion in incremental fuel-related cost headwinds this year.

That combination — softer comps, cautious near-term guidance, and explicit price and fuel pressure — spilled into discretionary and value retailers that investors treat as consumer proxies. The selloff landed on top of already soft macro reads: July retail sales fell 0.6%, the first decline in nine months, and the University of Michigan’s latest consumer survey showed renewed pessimism as households absorb higher costs for gas and groceries. When the largest U.S. retailer signals customers are still spending but feeling the pinch, the tape often reprices the broader retail complex lower with it.

Dick's is down 35.5% since the beginning of the year, and at $129.23 per share, it is trading 45.3% below its 52-week high of $236.18 from July 2026. Investors who bought $1,000 worth of Dick’s shares 5 years ago would now be looking at only $997.11.

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