Partnership Lets Children Step into the World of Eric Carle and The Very Hungry Caterpillar™

BOTHELL, Wash. - April 15, 2022 - PRLog -- Esteemed author, Eric Carle's beloved book, The Very Hungry Caterpillar™ has been a fixture in homes and classrooms for generations. Combining iconic illustration and poignant storytelling with timeless touchpoints, The Very Hungry Caterpillar is one of the top selling children's books of all time. This year, award-winning children's footwear brand, See Kai Run™ has partnered with The World of Eric Carle™ for a spring/summer footwear collection featuring limited edition prints from The Very Hungry Caterpillar.

"We could not be more excited about this collaboration," said See Kai Run CEO, Helen Rockey. "See Kai Run shares many of the same values and aspirations found in Eric Carle's stories, such as health and wellness, family, love of nature, and exploration of the world around us."

The initial launch of The Very Hungry Caterpillar collection will feature three distinct footwear constructions, each suited for the young explorer. The Stevie Infant is a first walker style for little one's just getting about on two feet.  The Jetty III is a water-friendly sandal for kids sizes 4 to 13, and The Tanner is a toddler sneaker for sizes 4 to 13.5.  All styles feature caterpillar excerpts and fun, bold color expressions found in The Very Hungry Caterpillar book. In September, The World of Eric Carle + See Kai Run collaboration will release four new designs, including a Waterproof/Insulated winter boot and comfy, cozy indoor slippers.

See Kai Run became a parent-favorite footwear brand by proportionally engineering shoes that promote healthy foot development. Wide toe boxes allow little toes to wiggle and feet to form naturally, without restriction; this helps to build walking skills such as balance, gait, and stride.

The See Kai Run + The Very Hungry Caterpillar collection will be available, while supply lasts, at seekairun.com, amazon.com and zappos.com beginning in April, 2022 and starting at $48. For more information, visit seekairun.com.

About See Kai Run:

See Kai Run is the premier provider of innovative, fashionable, quality-crafted footwear, proportionally engineered for children from infants to eight years old.  By combining best in materials, extensive R&D along with world class customer service, See Kai Run delivers the best in a children's footwear experience.  See Kai Run shoe sizes run from size 3 to size 4y and are sold throughout the U.S. both online and at brick and mortar stores. See Kai Run shoes are approved by the American Podiatric Medical Association (Visit the See Kai Run website for additional retailer information, www.seekairun.com.)

About The World of Eric Carle

The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle.  A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 175 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle's approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, China, UK, Australia, and Europe. For more information, please visit:   www.Facebook.com/theworldofEricCarle

High res images available, contact Steve Hart at steve@seekairun.com

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Steve Hart
***@seekairun.com
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