ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Florida restaurant confronts 'dine-and-dash' customers with 'popular' new tactic

Rick’s on the River owner Ken Brackins shares his strategy for combating dine and dashers by posting security footage on social media.

A Florida restaurant owner has employed a new tactic for taking on "dine-and-dashers" after his restaurant faced numerous incidents of guests running off without paying. 

Rick’s on the River owner Ken Brackins detailed the "successful" strategy where he posts security footage of the perpetrators online and confronts the dashers face-to-face.

"We take the time to get some film where they walked in and where they're sitting and eating. We paste it all together and then sometimes we'll put it to music and post it up on Facebook and it seems to be very popular," Brackins said on "Varney & Co." Thursday.

RESTAURANTS FUMING OVER OMINOUS NEW FEE BILLED TO THEIR CUSTOMERS BY BIG TECH VENDOR

"Then somebody will inevitably recognize the people, give us a call or an email and tell us who they are. So we find out who they are and we give them a day or so to come in and make it right. And generally they'll come in and pay."

The Florida restaurant is an "inexpensive" joint, but Brackins explained there are still groups who manage to run up the bill and make a speedy exit to avoid paying. 

By posting videos online of the culprits, Brackins is able to catch the perpetrators in the act and call on the local community to help track down the "dine-and-dashers" without involving the police. 

"We use this as also a deterrent," Brackins said on "Fox & Friends" Thursday. "We're not really trying to… get the money as much as use as a deterrent… so they won't do it again or… we don't want those customers back."

'BAR RESCURE'S' JON TAFFER WARNS OVER STATE OF RESTAURANTS: BUSINESS IS ‘BOOMING,’ BUT WE'RE ‘CHALLENGED’

Typically, once confronted, the guests comply and are willing to pay despite the public humiliation. 

"We always make them come back in and pay, that want to pay over the phone — but we make them do the walk of shame and come in and pay," he continued on "Fox & Friends." 

Brackins also shared a recent incident with one woman driving a Mercedes-Benz who pushed back when she was caught trying to ditch the scene without paying. 

"I happened to be right out next to her, and she even knocked her pitcher over, and she said that the pitcher was full when it clearly only had a few ounces. We gave her another draft and that still wasn't good enough," he told host Stuart Varney.

CLICK HERE TO READ MORE ON FOX BUSINESS

"She tried to sneak out and the waitress alerted my manager and he went out and tried to collect the money from her. She said that half of the pitcher was full, but we just had a hurricane come through here, Stuart, last week, and there was no pitchers blown off the table."

The woman in the Mercedes-Benz still refused to pay up even after the altercation.

Sadly, Brackins observed dining and dashing is an all too common reality for restaurant owners in his area and the U.S.

"That's a common thing over here in the States. Dine-and-dash, eat it and beat it, steal a meal, drink and slink, you name it. That's what they do," he said. 

Even still, Brackins' viral tactic has been a roaring success.

"We've successfully collected on 11 out of the last 12 incidents. So it's been pretty successful," Brackins said on "Varney & Co." Thursday. 

FOX News' Bailee Hill contributed to this report. 

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.