Snap Inc (NYSE: SNAP) has already doubled over the past four months but a Deutsche Bank analyst is convinced it still has more room to the upside.
Snap stock should be worth $19Benjamin Black upgraded the social media company to “buy” this morning and raised his price objective to $19 that suggests about a 17% upside from here.
The analyst told clients in a research note today that better advertising trends are expected to help Snap stock move further up in the coming months.
Recent ad checks give credence to a successful ad platform rebuild at Snap, evidenced by growing purchase-related conversions, which, [will] support continued acceleration [in ad-spend] into 1Q24.
Snap Inc will report its first-quarter financial results on February 6th. Consensus is for it to lose 16 cents a share versus 8 cents per share a year ago.
Watch here: https://www.youtube.com/embed/419xGfRpwb0?feature=oembedSnapchat+ will help boost revenueBenjamin Black expects Snapchat+ to deliver a meaningful boost to revenue in the quarters ahead. The premium offering now has over 7.0 million subscribers worldwide.
The Deutsche Bank expert is confident that Snap stock will also benefit from a social shopping deal the Nasdaq-listed firm announced with Amazon.com Inc in November of 2023 as Invezz reported here.
Note that the eCommerce giant now spends some $20 billion a year on advertising. Other reasons cited for the positive view on $SNAP include easier comps moving forward.
Black raised his 2024 revenue and EBITDA estimates for Snap Inc by 5.0% and 38%, respectively, on Friday.
The post Snap stock price forecast: Deutsche Bank sees another 17% upside appeared first on Invezz
