ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Coffee vs. matcha tea: What does your morning drink choice say about you?

Morning beverage of choice: coffee or matcha tea? A study found that the two drink choices come with certain types of characteristics and traits — find out what they are.

The great debate: Do you drink coffee or matcha in the morning? 

Sixty-six percent of Americans start their morning with coffee each day, per the National Coffee Association, but drinking matcha has become more popular over the last few years. 

Matcha tea is often consumed as an alternative to coffee, as green tea leaves offer caffeination amounts similar to that of coffee (it can vary based on the leaves' source and how the tea is made). 

COFFEE VS. TEA: WHICH DRINK IS ‘BETTER’ FOR YOU?

Although both choices are popular, the two drinks could have differing affects on sleep, energy and more. 

Califia Farms, a plant-based, dairy-free beverage company, put the two to the test by doing a poll of 2,000 Americans, half who drink coffee and the other half who drink matcha. 

The survey found that 54% of matcha drinkers wake up early while 53% of coffee drinkers sleep in later. 

It also found that those who drink matcha might be more active than those that drink coffee, as matcha drinkers tend to exercise an average of 3.8 times per week, versus coffee drinkers at 2.8 times each week. 

COFFEE IN A NEW LIGHT: CHICAGO BUSINESS REVEALS HOW SPARKLING COFFEE IS MADE AND HOW IT GIVES BACK

In terms of literary consumption, matcha drinkers read about six books per year while coffee drinkers read about four, the group found. 

Additionally, most coffee drinkers (75%) typically make their morning beverage at home — while only 66% of matcha drinkers can say the same. 

Because of this, matcha drinkers often spend more on their everyday beverages than the typical coffee consumer. 

SHOULD YOU DRINK COFFEE FIRST THING IN THE MORNING, OR WAIT A WHILE? EXPERTS REVEAL CAFFEINE GUIDANCE

Those who enjoy matcha say it’s "important to stay on top of new and upcoming trends" (62%), while just 47% of coffee drinkers agreed with that statement.

The survey also found that coffee drinkers tend to spend their weekends watching a movie (38%) and hanging out with friends and family (34%) — while matcha drinkers prefer spending time with others (34%) over watching movies (30%). 

One thing the two types of beverage consumers agree on, however, is that a beach-side resort is their vacation destination of choice, according to the survey. 

Califia Farms chief marketing officer Suzanne Ginestro told Fox News Digital there are agreements among the different morning beverage drinkers. 

"Both invest time and a significant amount of money to make the perfect pour, clearly demonstrating that coffee and matcha are essential parts of daily routines," she said. 

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

Registered dietitian nutritionist Nichole Andrews of Tri-Cities, Washington, told Fox News Digital that both morning beverage options are rich in antioxidants and can protect cells from damage caused by free radicals. 

"Free radicals can harm DNA and other cellular components, potentially leading to cancer development," said Andrews, who's known as "The Oncology Dietitian," as she addresses the way people view food and its impact on cancer risk and management. 

The antioxidants found in coffee and tea, such as polyphenols and catechins, neutralize these free radicals, she said, reducing the risk of cellular damage. 

"While coffee and tea offer a range of health benefits when consumed in moderation, it's essential to acknowledge the potential downsides associated with additives like syrup, sugar, excessive cream and other calorie-laden ingredients," said Andrews. 

Califia Farms offers plant-based, non-dairy coffee and matcha creamers. 

Perri Ormont Blumberg contributed reporting.

For more Lifestyle articles, visit www.foxnews.com/lifestyle

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.