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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Trust Is the New Currency: Personalization That Respects Privacy Wins in Modern Banking

C-suite leaders are turning privacy into a competitive asset—while delivering the relevance that today's consumers demand.

HUNTSVILLE, AL, July 31, 2025 /24-7PressRelease/ -- Today's banking consumers expect both relevance and respect when engaging with their financial institutions — and the banks and credit unions that master this balance are pulling ahead. DeepTarget Inc., a pioneer in AI-powered marketing solutions for financial institutions, has published a new whitepaper, The Trust Advantage: How Privacy-First Personalization Creates Competitive Differentiation in Financial Services, offering C-suite executives a clear roadmap for turning privacy into a strategic advantage while delivering highly personalized, trust-building experiences across digital channels.

Community banks and credit unions are navigating a growing paradox: consumers demand highly personalized experiences but are more concerned than ever about how their data is used. Many institutions respond by defaulting to generic, one-size-fits-all communications or, conversely, by pushing personalization to uncomfortable extremes. Neither approach builds the trust—and lasting relationships—needed to compete with fintechs that excel at data-driven engagement.

According to the whitepaper, privacy-first personalization is helping leading financial institutions turn data privacy from a constraint into a powerful differentiator. This emerging strategy delivers relevant, personalized experiences while maintaining transparency and respectful data practices. Institutions that excel in this area are seeing real business impact, including up to 40% more revenue from personalization-driven activities compared to their peers.

There's a widening gap between institutions that treat personalization and privacy as competing goals and those that see them as mutually reinforcing," said Preetha Pulusani, CEO of DeepTarget. "With rising consumer expectations and mounting regulatory pressure, privacy-by-design is no longer optional — it's a business imperative. Nearly three out of four consumers express frustration when content isn't personalized, making it critical for financial institutions to master this balance."

Forward-looking financial institutions ready to gain a measurable edge in trust, engagement, and growth can explore the full whitepaper — The Trust Advantage: How Privacy-First Personalization Creates Competitive Differentiation in Financial Services — now available from DeepTarget. It offers actionable strategies and proven frameworks to help community banks and credit unions lead with relevance, build lasting relationships, and turn privacy into a true competitive advantage.

About DeepTarget
DeepTarget is flipping the script for financial institutions stuck in generic marketing. We take your core data and supercharge it with AI to deliver laser-focused campaigns that hit the right audience, on the right channel, at the right time. No more spray-and-pray strategies—just personalized, high-impact messages that grow deposits, boost loyalty, and leave your competition scrambling to keep up. And our fully managed service delivers success without heavy lifting. It's bold. It's smart. It's the future of banking marketing, and we're leading the charge. Designed to empower growth of financial institutions, DeepTarget invites forward-thinking credit unions and community banks to unlock their marketing potential at https://www.deeptarget.com/ and connect with us on LinkedIn.

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