About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Leveraging Digital Resources and Training for Small Business Growth and Community Benefit: Enabling Small Businesses to Strengthen Communities

By: 3BL Media

Presented by AEO in partnership with Empower by GoDaddy

SOURCE: GoDaddy

DESCRIPTION:

Empower by GoDaddy is proud to celebrate 5 years of serving entrepreneurs everywhere. This report is intended as a reflection of our learnings and framework for others to follow suit in supporting local small business owners around the world.

Empower by GoDaddy: Enabling Small Businesses to Strengthen Communities

With the right support in the context of the digital landscape, small business owners can build their ventures into viable commercial enterprises that are financially sustainable, contribute toward equity and economic inclusion, and increase the resilience of their communities. In service to that goal, Empower by GoDaddy provides individualized marketing education and mentorship, access to custom online workshops and coaching support in group and webinar settings, networking opportunities, and free GoDaddy products to establish an online presence.

The program’s three-pronged approach includes:

  1. Live training and one-on-one coaching
  2. A free domain name and website for two years
  3. A learning platform with robust curriculum that can be accessed at any time

The curriculum consists of 10 modules, video tutorials, worksheets, a facilitators guide for in-person cohorts, and access to no-cost coaching by industry experts at GoDaddy. With the advent of the coronavirus pandemic, GoDaddy and AEO adapted the program to be delivered remotely, training partners to run virtual programming and ensuring that all entrepreneurs had access to laptops and wi-fi to fully engage in a virtual experience.

The Empower by GoDaddy Module Topics:

  1. Evaluate Your Brand
  2. Choose the Right Tools for You
  3. Design a Great Website
  4. Creating Your Site Content
  5. Getting Found Through SEO
  6. Creating Your E-Commerce Presence
  7. Grow Your Business with Email Marketing
  8. Mastering Your Brand’s Social Media

When participants complete at least three modules from the curriculum, they receive a promotion code for a free bundle of tools — either focused on website-building or on e-commerce — that they can access for up to two years. After two years, businesses are automatically enrolled into a discounted program offering 50-70% off product renewals and new products.

"I love that GoDaddy, a big business, is giving back in a way and helping people out who want to start their own business, and giving them the opportunity to build their business before paying for the services.”

Maine Cohort Participant

This approach is unique in the program landscape; both qualitative and quantitative feedback from entrepreneurs in the program found value in the combination of tools, curriculum, and coaching — and revealed that no single approach works as well as this combination. Empower by GoDaddy offers community stakeholders a framework for providing trusted advice and support to entrepreneurs.

The Empower by GoDaddy program leverages local BSOs that play an important role in advocating, supporting, and guiding small businesses. These BSOs are the implementers of the program and can offer it one of two ways— high-touch or low-touch — depending on community needs and BSO capacity.

The high-touch option uses a cohort model that allows small business owners to network and learn in community. The low-touch delivery model allows for a self-guided experience appropriate for business owners who have a basic understanding of digital presence and who require flexibility. This customizable design allows BSOs to fit the Empower program into their workflows and use it to supplement existing programming.

"Thanks to Empower, now I can build my own professional website with the platform and tools I learned throughout the course while managing my online marketing. It doesn't feel like such a hard task anymore for someone like me who doesn't have a business background."

- Empower Participant


Photo: Kenya Freeman, Sylvia Mollie Collections

Learn more about Association for Enterprise Opportunity (AEO) here

Learn more about GoDaddy here

Tweet me: Learn how small business owners can build their ventures into viable commercial enterprises, with the help of @AEO and Empower by @GoDaddy, that are financially sustainable and contribute toward equity and economic inclusion. https://bit.ly/3y1YAg5

KEYWORDS: NYSE: GDDY, GoDaddy, Empower by GoDaddy, AEO, Association for Employment Opportunities, Small businesses, Community Engagement, Microbusinesses

Christy Moore, Social Spin Laundromat AEO in Partnership; standing in a laundromat. Kenya Freeman, Sylvia Mollie Collections

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