About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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The BuzzBlast (aka TheBuzzBlast) Reveals Unsurprising Poll: 98% of Customers Say Media Features Boost Trust

The BuzzBlast (aka TheBuzzBlast) Reveals Unsurprising Poll: 98% of Customers Say Media Features Boost Trust
“It’s no surprise that media features build trust — they always have,” said John Watson, Editor-in-Chief of The BuzzBlast. “People instinctively trust what they see in reputable outlets. That’s why we created TheBuzzBlast: to give brands and websites the chance to be seen, heard, and believed.”
The BuzzBlast today announced the results of an unscientific but unsurprising poll showing that 98% of respondents believe being featured in the media makes a brand, business, or individual more trustworthy. Conducted through TheBuzzBlast’s online community, the findings reaffirm what many in marketing and communications already know—media visibility remains one of the strongest indicators of credibility in today’s digital world.

TheBuzzBlast’s poll results shed light on an enduring principle of modern communications — being featured in reputable media outlets sends a powerful psychological cue. People interpret coverage as a stamp of legitimacy, a sign that a person or business has been deemed noteworthy or credible by a third party. This perception often leads to increased trust, more engagement, and stronger brand loyalty.

In an era dominated by social media algorithms and paid promotions, the value of earned media has become even more significant. Unlike advertisements, media features feel authentic and unscripted. Consumers understand that a story, interview, or mention must be earned, not purchased. That organic credibility can translate into measurable business benefits, from higher conversion rates to stronger client retention.

The BuzzBlast’s data echoes what industry professionals have long observed: credibility is currency. When audiences see a brand featured on respected websites or hear about an expert in a trusted publication, their perception of that individual or organization shifts instantly. This alignment of visibility and authenticity is at the heart of TheBuzzBlast’s mission — helping individuals and brands tell their stories in ways that resonate and inspire confidence.

“At TheBuzzBlast, we’re never surprised when people say media features build trust — it’s something we witness every day,” said John Watson, Editor-in-Chief of TheBuzzBlast.com “Our goal has always been to make credible media exposure accessible to everyone. Whether you’re a startup founder, an author, or a creative professional, visibility matters. It’s not just about being seen — it’s about being believed.”

TheBuzzBlast intends to continue its informal research into the connection between media exposure and consumer perception. Future polls will explore how different types of media — from digital articles and podcasts to influencer features — influence trust levels and engagement. These insights will help shape The BuzzBlast’s upcoming campaigns, educational content, and collaboration programs aimed at empowering creators and entrepreneurs to leverage media attention more effectively.

Beyond publishing poll data, The BuzzBlast also plans to expand its suite of storytelling and publicity resources, helping clients navigate everything from crafting feature-ready pitches to building relationships with journalists. This ongoing commitment to transparency and accessibility ensures that media credibility isn’t limited to large corporations — but available to anyone with a message worth sharing.

About The BuzzBlast

TheBuzzBlast (also known as The BuzzBlast) is a US-focussed digital PR and storytelling service dedicated to connecting businesses, creators, and brands with exposure opportunities that amplify credibility and visibility. By transforming stories into impactful media features, TheBuzzBlast helps clients grow their reputation, attract audiences, and build authentic trust in a crowded digital landscape.

Media Contact: John Watson

Editor-in-Chief: TheBuzzBlast.com

Media Contact
Company Name: The Buzz Blast PR
Contact Person: John Watson
Email: Send Email
Country: United States
Website: https://thebuzzblast.com

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