ELIYA Linen Strengthens Global Presence with Two Landmark Partnerships in East Africa

August 28, 2025 at 16:29 PM EDT

ELIYA Hotel Linen Co., Ltd, a world-leading supplier of hospitality textiles, has announced new long-term partnerships with two prominent East African hospitality clients: Nairobi Safari Park Hotel in Kenya and Tanganyika Wilderness Camps in Tanzania. These collaborations reflect ELIYA’s vision of delivering sustainable, one-stop linen solutions tailored to the needs of luxury hospitality brands worldwide.

ELIYA: Delivering Sustainability and a One-Stop Solution

Founded in 2006 and headquartered in Guangzhou, ELIYA Linen has grown into one of the most trusted brands in the global hospitality sector. With over a decade worth of experience, ELIYA supplies over 5,000 hotels and resorts across 150 countries, including international hospitality groups such as Marriott International, InterContinental Hotels Group, Wyndham Hotels & Resorts, and Starwood properties.

Operating under its two brands: ELIYA and Linen Pro, the company has built a reputation for combining sustainability, quality, and innovative design. All products are manufactured under strict ISO9001:2015 quality standards, ensuring durability, performance, and guest comfort.

From guestroom bedding and bathroom linens to tablecloths and banquet textiles, ELIYA provides a one-stop solution for hotels and resorts, delivering customized designs, efficient production, and responsive after-sales service.

Case Study: Nairobi Safari Park Hotel

The collaboration between ELIYA Linen and Safari Park Hotel originated at the 2023 Dubai Hotel Show, where the hotel’s management engaged deeply with ELIYA’s design, production, and quality inspection teams.

Discussions covered every detail, from fabric selection and embroidery durability to mass-production quality control and emergency replenishment mechanisms. ELIYA’s professionalism and attention to detail convinced the Safari Park team that this was the right supplier to support their concept of “African ecological luxury.”

This cooperation has since evolved into a long-term partnership, ensuring that one of Nairobi’s most iconic hotels can offer its guests an experience that blends cultural authenticity with international five-star comfort.

Case Study: Tanganyika Wilderness Camps

With eight properties located across Tanzania’s most prestigious reserves, including the Ngorongoro Crater and the Serengeti, Tanganyika Wilderness Camps (TWC) sought a textile partner capable of balancing the rugged spirit of the African wilderness with the refined standards of global luxury travel.

ELIYA responded with remarkable speed and precision. Within 48 hours, a dedicated project team was assembled, including textile designers and African market technical consultants with backgrounds in serving luxury hospitality brands.

By analyzing TWC’s brand materials and property photos, ELIYA identified three key design directions:

Earth Tone Narratives: fabrics in natural hues echoing volcanic ash, acacia bark, and grassland sunsets.
Functional Aesthetics: features like hidden zippers and reinforced stitching to withstand high-altitude washing, frequent guest turnover, and sandy environments.
Cultural Translation: subtle use of Maasai-inspired geometric motifs in bed flags and decorative embroidery.

The final collection included 400-thread-count satin sheets, 650 GSM towels embroidered with elephants, and sand-colored decorative accents designed to merge seamlessly with the surrounding landscape.

“TWC’s textiles not only reflect Tanzania’s identity but also meet five-star global standards,” said the camp’s procurement director. “ELIYA’s speed, quality control, and creativity gave us the confidence to implement the collection across all our properties.”

Expanding Partnerships in East Africa

ELIYA’s successful collaborations with Safari Park Hotel and Tanganyika Wilderness Camps highlight its ability to deliver bespoke textile solutions in diverse environments, from urban luxury hotels to safari camps in challenging climates.

“Our one-stop service ensures hotels receive full support, from concept and sampling to large-scale production and after-sales care,” said an ELIYA spokesperson. “These new East African partnerships demonstrate our commitment to empowering hospitality businesses worldwide with sustainable, high-quality solutions.”

As ELIYA looks to the future, the company is committed to building more partnerships across Africa, enabling hotels and resorts to align with a supplier that combines innovation, reliability, and a proven track record of global expertise.

About ELIYA Linen

ELIYA Hotel Linen Co., Ltd is a hospitality textile supplier established in 2006 and headquartered in Guangzhou, China. With over 19 years of experience, ELIYA has supplied more than 5,000 hotels and resorts across 150 countries. Its flagship brands, ELIYA and Linen Pro, specialize in high-quality bedding, towels, bathrobes, quilts, duvets, table linens, and customized accessories.

Certified under ISO9001:2015, ELIYA is dedicated to sustainable development and delivering one-stop textile solutions to hotels, resorts, and boutique properties worldwide.

For more information, visit www.eliyalinen.com.

Inquiries can be sent to info8@eliyalinen.com or call +86 189 3398 9901.

For updates, follow ELIYA Linen on Social Media:

LinkedIn: https://www.linkedin.com/company/eliya-hotel-linen/

Instagram: https://www.instagram.com/eliyahotellinen/

YouTube: https://www.youtube.com/channel/UCdn9Dmn0Jn3SKypZxCIGahA/featured

Facebook: https://www.facebook.com/profile.php?id=100076113940476

Media Contact
Company Name: ELIYA Hotel Linen Co., Ltd
Contact Person: Support
Email: Send Email
Phone: +86 189 3398 9901
City: Guangzhou
Country: China
Website: www.eliyalinen.com

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ELIYA Linen Strengthens Global Presence with Two Landmark Partnerships in East Africa

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