About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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“Google Marketing $1”: Momentum Iplus Brings a $20,000 Opportunity to Small Businesses

Momentum Iplus has launched the Google Marketing $1 campaign - a non-profit, community-driven initiative that gives qualified small businesses access to a $20,000 marketing package for just $1. From Google Business optimization to professional websites and international press coverage, the program aims to help underserved entrepreneurs strengthen visibility, credibility, and growth.

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The Challenge: Digital Gaps Costing Small Businesses Customers

Research shows that 70% of Vietnamese-owned small and medium businesses in the U.S. - including nail salons and restaurants - fail to meet basic Google Business standards. This gap puts them at risk of losing 30–40% of potential customers who search online but never find accurate information.

For small businesses, where every customer counts, this missing digital foundation can mean the difference between growth and decline.

Read more: How to Register for Momentum Iplus’ “Google Marketing $1” Campaign

The Google Marketing $1 Solution

Momentum Iplus designed the Google Marketing $1 campaign to remove financial and technical barriers. Once businesses are verified as meeting Google’s baseline standards, they gain access to a $20,000 marketing package for only $1 in opportunity cost.

What the $20,000 package includes:

  • Google Business Optimization: Proper setup and SEO-ready profiles to boost discoverability.

  • Facebook Marketing: Regular, consistent content posting to build community engagement.

  • Professional Website Development: A polished website that conveys investment and professionalism, with support for ongoing updates.

  • International Press Coverage: Businesses are featured in credible outlets, telling their story and boosting brand authority.

And this last element - press visibility - is often the game-changer. According to industry benchmarks, businesses featured in the press experience up to 60% higher brand trust and 35% more new customer inquiries compared to those without media coverage.

Read more: Key Notes for Registering the “Google Marketing $1” Campaign

Why Press Coverage Matters

For small businesses, appearing in respected publications means more than vanity. Press coverage builds social proof, improves SEO rankings, and helps companies stand out in crowded markets. A profile on a trusted outlet not only attracts customers but also signals stability and credibility to partners and investors.

Momentum Iplus emphasizes that this community campaign is about more than quick marketing fixes. It’s about empowering local entrepreneurs with tools that make them competitive in the digital economy.

Case Study: Nail Bar & Spa by Thao Nguyen

When Thao Nguyen joined the program in June 2025, her business was failing to meet Google’s basic standards. Three months later, the transformation was clear:

  • 9,731 profile views in three months, compared to the industry average of ~1,260 views/month.

  • 4,481 search appearances, making Google her top channel for customer acquisition.

  • On Facebook, followers grew by 10%, page views by 44%, interactions by 90%, and view time by 47%.

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What changed? With Google, Facebook, a professional website, and press working in sync, Nail Bar & Spa became visible, credible, and positioned for long-term growth.

A Campaign for the Community

Momentum Iplus stresses that the Google Marketing $1 campaign is not about profit, but about creating opportunity.

For just $1, small businesses can unlock a $20,000 package designed to amplify visibility, strengthen reputation, and drive customer growth.

No risk. No barriers. Just opportunity.

Registration is open now on Momentum Iplus’s platform. Qualified businesses will receive a comprehensive analysis to confirm eligibility. Those who pass gain immediate access to the full package - and with it, a chance to rewrite their digital future.

Momentum Iplus Headquarters: 267 Kentlands Boulevard #5004, Gaithersburg, MD 20878

Contact & Inquiries: info@momentum-iplus.com

Website: momentum-iplus.com

Media Contact
Company Name: Momentum Iplus LLC
Email: Send Email
Address:267 Kentlands Boulevard #5004
City: Gaithersburg
State: MD 20878
Country: United States
Website: https://www.momentum-iplus.com

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