About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Square and Google Team Up to Help Square Sellers Get Discovered Online

New integration with Square and Google Merchant Center helps independent sellers reach new customers - at no additional cost

Today, Square announced a new integration with Google Merchant Center that makes it easier for Square sellers to reach new customers through direct product listings on Google. Square for Retail merchants can now have products from their businesses populate right alongside items from other ecommerce stores of all sizes, helping smaller sellers to increase reach and revenue by uncovering new customers buying online.

"It's tough to find new customers, especially during a pandemic," said Christo de Klerk, manager of The Red Balloon Company, a party supply and gift store based in Seattle. “Leveraging Google Product Listings on Square for Retail afforded us the opportunity to reach more new customers in our area, quickly, and efficiently.”

The integration with Google Merchant Center allows Square for Retail sellers to quickly and easily add their item catalog to Google’s surfaces including Search, the Shopping tab, Images, Maps and YouTube. Buyers can then click on the listings and buy the item directly from the seller’s online store. This integration provides a simple way for sellers to reach new customers at no additional cost. Consumers also benefit because Google helps buyers discover and support independent businesses more easily. This new integration was the first to be driven by the Stitch Labs team that Square acquired last year.

“Our goal is to help sellers reach new customers,” said Alyssa Henry, Executive Vice President, Square. “Online sales have been a significant revenue driver for sellers of all types and sizes over the past year. We’re looking forward to partnering with Google to unlock even more opportunities for retailers as they look toward the future and begin to rebuild.”

“Google has a natural synergy with platforms like Square as we both work toward supporting a more open commerce ecosystem and empowering retailers of all sizes. Our new integration will help Square for Retail merchants to become discoverable to more people across Google for free, and ultimately give consumers more choice in their shopping journeys,” said Bill Ready, President of Commerce, Payments & NBU at Google.

To learn more about these updates, and how Square is helping retailers prepare for the year ahead visit https://squareup.com/us/en/point-of-sale/retail.

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