About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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University of Phoenix Chief Marketing Officer Steven Gross Joins Panel of Industry Leaders at Advertising Week Event

Gross serves as an expert on optimizing for high impact TV across media types

Steven Gross, chief marketing officer of the University of Phoenix joins a panel of experts on television marketing at the renowned Advertising Week New York event October 19, 2022. Held October 17 – 20 and set in the historic Lower East Side of Manhattan, New York, Advertising Week New York brings the creative industries of marketing, technology, and culture together, with more than 10,000 peers and 800 speakers converging for hundreds of hybrid events on the theme, “Celebrating the Confluence of Culture, Commerce & Creativity.”

Gross will be speaking on the panel, “High Impact TV: How to Optimize Your Creative & Media in An Evolving Landscape,” October 19 at 1:55pm ET, dedicated to a compelling conversation on how to take a holistic integrated approach with the right balance of brand versus demand; innovative ways to engage audiences; how to bring influencers into a TV campaign; and the latest in interactive shoppable TV. Gross will discuss University of Phoenix’s innovative approach to upper funnel media, which employs both traditional creative media strategy with newer, influencer-driven content engagement to meet today’s consumers where they are in the digital space.

“I look forward to joining marketing industry leaders at this high-energy event,” states Gross. “At University of Phoenix, we focus on leveraging upper funnel media to help audiences both understand and engage with life transforming experiences offered by higher education. AdWeek provides a critical opportunity to share our ideas, innovations, and successes that help infuse and inspire the enterprise approach to marketing.”

Prior to becoming the University’s chief marketing officer, Gross served as chief executive officer at Calvert Education. He holds a Master of Business Administration from The Wharton School and a Bachelor of Arts in economics and political science from State University of New York at Albany. Gross serves on the board of the Edwin Gould Foundation, focused on improving education and career incomes for low-income youth. He also serves on the Far From Timid Advisory Board, focused on content marketing and branding.

Gross has been with the University of Phoenix since 2019.

Learn more about AWNewYork and other Advertising Week events here.

About University of Phoenix

University of Phoenix is continually innovating to help working adults enhance their careers in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, and Career Services for Life® help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit phoenix.edu.

Steven Gross, chief marketing officer of @UOPX, joins a panel of experts on television marketing at the renowned Advertising Week New York Oct. 19, speaking on “High Impact TV: How to Optimize Your Creative & Media in An Evolving Landscape."

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