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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Zeta Acquires ArcaMax to Enhance Data Cloud and Extend Zeta Marketing Platform Capabilities

By: via Business Wire

Highly complementary acquisition grows Zeta’s first-party data ecosystem and integrates new touchpoints into the Zeta Marketing Platform

Zeta Global (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced that it has entered into an agreement to acquire ArcaMax, a leader in the development and distribution of interest-based newsletters, which includes a large permissioned data set derived from millions of subscribers. The purchase of ArcaMax builds on the success of the Apptness acquisition, announced in October 2021, adding permissioned consumer data, growing the number of behavioral signals, and creating more opportunities for marketers to engage with high-intent audiences.

ArcaMax, which has operated for over 20 years, reaches millions of daily subscribers and partners with leading content producers, such as Tribune Content Agency, to power email newsletters and syndicate feature stories from multiple categories. Zeta will leverage the newsletter platform’s permissioned data to strengthen the Data Cloud’s foundational identity graph and accelerate the development of the Company’s robust permissioned data ecosystem. Furthermore, the acquisition will extend capabilities within the Zeta Marketing Platform (ZMP), expanding premium touchpoints through ArcaMax’s technology and newsletter enhancements as marketers engage with over 235 million permissioned US identities within the Zeta Data Cloud. This is an increase from our previously stated permissioned US identities, from 225 million to 235 million.

“We are excited to integrate ArcaMax’s impressive technology and content into the ZMP, the permissioned data sets into the Data Cloud, and their very talented team into our organization to help our customers create better consumer experiences and achieve higher return on investment,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Similar to the Apptness acquisition, we anticipate ArcaMax to be additive to our technology and data footprint, and accretive to our top and bottom lines.”

Chairman of ArcaMax, Roy Jay, said, “The ArcaMax team is incredibly proud to be joining forces with the Zeta Global team to continue our mission to deliver engaging content to our devoted readers, provide opportunities for our dedicated team, and expand our impact. Integrating with Zeta’s innovative platform technology will give us opportunities to grow our portfolio, increase the size of our audience, and provide more value for marketers.”

Zeta’s acquisition of ArcaMax enhances the Company’s ability to deliver on its recently announced Zeta 2025 plan, in which it looks to reach in excess of $1B in revenue with over 20% EBITDA growth. AcraMax is not expected to have a material impact to Zeta’s 1Q 2022 results. There will be an increase to full year 2022 guidance for any incremental contributions from this acquisition as part of the next reported earnings cycle in May.

About Zeta

Zeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

About ArcaMax

ArcaMax is a leader in the development and distribution of more than 400 interest-based newsletters to consumers in the United States. They distribute news and syndicated features to a growing opted-in subscriber audience of four million readers. Founded in 1999, ArcaMax has worked with leading media services and publishers for over 20 years, providing clients with opportunities to manage, deploy, and monetize their distribution strategies. The company is headquartered in Virginia. For more information, please go to ArcaMax.com.

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