Informa Markets Brings Customized Business Education to Medical Aesthetics Surgeons and Physicians

April 19, 2022 at 11:05 AM EDT

The program, called Entrepreneurial Strategy for Aesthetic Physicians, will launch in May

Today, Informa Markets Medical Aesthetics announced the launch of a new educational program in collaboration with the Stanford Center for Professional Development (SCPD), called Entrepreneurial Strategy for Aesthetic Physicians. The custom program is designed for new and practicing physicians to help them gain the necessary skills to develop an innovative mindset that will help fill a gap in business education and help them steer their medical aesthetic businesses to success. The program includes 4-5 weeks of online education taught by Stanford faculty and an optional in-person day of learning.

The medical aesthetics community primarily consists of independent physicians who own and run their own practices. Informa Markets Medical Aesthetics’ goal is to enable these physicians to incorporate sophisticated business acumen into their medical practice and develop a mindset that will enable them to naturally embrace and pursue innovation. Launching the first of two education modules this July, the program gives private practitioners access to Stanford faculty knowledge and experience in innovation and entrepreneurship and helps them develop business and management skills to grow their business and bring innovative products and techniques to market faster.

Informa Markets Medical Aesthetics connects physicians with the latest scientific innovations and medical techniques and technologies at in-person platforms around the world and through virtual opportunities for scientific research and education, collaboration, and connection. Through decades of involvement with medical aesthetics professionals in the U.S. and beyond, the Informa team discovered that many physicians come to their trade shows and virtual events eager to explore the latest medical science techniques and innovations, often with cutting-edge ideas of their own, but without the knowledge or skills to successfully incorporate their ideas into their practice.

“There is no time for business education in medical school, but business skills are essential for most private practice physicians,” said Eileen Baird, Group Business Director, North American Medical Aesthetics Group at Informa Markets. “In our work with the medical aesthetics community around the globe, we see many leave medical school and open a practice without the knowledge or skills to manage a business and bring their ideas to fruition. This community is incredibly innovative but it can be challenging to plan and execute their ideas. We hope to fill that void by bringing high-level, essential business and entrepreneurship skills to medical aesthetics private practice.”

Entrepreneurial Strategy for Aesthetic Physicians focuses on four key areas of competency: demystifying principles of innovation to develop breakthrough solutions, understanding a systematic approach to successful entrepreneurship, moving business plans from conception through to execution, and leading a high-performing team. The program poses the question: What if doctors approached the practice of bringing medical advancements to market like entrepreneurs?

From driving new ideas through design thinking, creating a credible value proposition, leading a team effectively, bringing new products to market quickly, and navigating investment strategies, this program aims to help foster a thriving culture of leadership, innovation and financial savvy so medical professionals can systematically and nimbly develop their practice, implement medical innovations, and set a new standard for business education in medicine. To learn more about the program, and to register for the upcoming course please visit physicianstrategy.com.

ABOUT INFORMA MARKETS

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.