About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Snappy Kraken Recognizes Best Industry Marketing Work with Jolt! Awards

Delivered at the firm’s inaugural Jolt! conference, the awards recognize the best marketing and branding campaigns among financial advisers and fintech companies

Snappy Kraken, the MarTech innovator serving financial services professionals, today announced the recipients of its Jolt! awards, which recognized 10 of the best marketing campaigns, branding or other public relations initiatives in the financial adviser, or adviser-tech space, at the firm’s inaugural Jolt! conference, held from May 4-6 at the Aria Resort in Las Vegas.

The awards are meant to elevate the quality of financial services marketing by highlighting stand out work that pushes the industry to continue to raise its standards. Recipients were selected by a committee made up of Snappy Kraken team members and industry thought leaders who have combed the industry for the best of the best.

“At Snappy Kraken, we are constantly challenging ourselves to become more creative and to test our boundaries; to do that, we look to our peers and outside of the industry for inspiration, which is a huge part of what Jolt! is all about,” said Chief Executive Officer Robert Sofia. “As we want to continue to elevate our game, and that of the industry, we are excited to highlight the exceptional work of these industry trail blazers and showcase the content they have produced that inspired everyone on the panel.”

The inaugural Jolt! award winners are:

The awards were delivered to their recipients during Snappy Kraken’s first-ever Jolt! conference.

Prior to the official conference kickoff, Snappy Kraken announced it acquired industry website builder and existing integration partner Advisor Websites – creating a holistic solution for websites, branding and digital marketing.

To learn more about the inaugural Jolt! award recipients, click here.

ABOUT SNAPPY KRAKEN

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-informed decision making drives each marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting the trends that they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as best overall content marketing software three years in a row, it ranked number three on the 2020 Financial Planning Best Fintechs to Work For list. At the Wealth Management Awards In 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its trademark “Cold to Gold Framework.” Also in 2021, Snappy Kraken’s “Retiring in Uncertain Times” lead generation content won the silver Davey Creative award in the integrated campaign-marketing effectiveness category. Snappy Kraken demonstrates time and again that great content wins clients.

To learn more about Snappy Kraken's solutions for financial advisers, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit www.SnappyKraken.com.

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