About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Snappy Kraken Forms Exclusive Partnership with Carl Richards

The New York Times’ “Sketch Guy” columnist will offer advisors access to utilize his memorable visuals in their marketing content

Snappy Kraken, the MarTech innovator serving financial services professionals, today announced an exclusive license with Carl Richards, CFP®, creator of the New York Times’ “Sketch Guy” column, giving advisors access to some of his original art to use in their marketing campaigns.

Multiple studies have shown that people have a greater ability to remember and recall visual imagery rather than text alone. Pairing Richards’ iconic sketches with an advisor’s content will make their messages more memorable and impactful for clients and prospects, while setting them apart from other advisors who haven’t evolved beyond written communications.

“I’ve been an admirer of Carl’s work for quite some time; and knowing firsthand the power that visuals have to elevate the efficiency of an advisor’s marketing campaign, I’m thrilled that he will allow our advisors exclusively to benefit from his gifts and talents, said Snappy Kraken Chief Executive Officer Robert Sofia.

The terms of the exclusive Behavior Gap Snappy Kraken partnership enable advisors to leverage Richards’ sketches in their marketing campaigns alongside quality, tailored copywriting that is fully customizable for $1,200 per year. The first 500 advisors to sign up to use Richards’ art via Snappy Kraken will pay only $500 per year.

“I’ve always enjoyed taking complex financial concepts and distilling them into something people can easily understand,” Richards said. “It’s rewarding to know that through this exclusive partnership with Snappy Kraken, financial advisors will be able to more clearly get their message across to their clients for better retention.”

In addition to having a weekly New York Times column since 2010, Richards has written The One-Page Financial Plan: A Simple Way to Be Smart About Your Money; and The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money.

This exclusive Behavior Gap Snappy Kraken partnership announcement came during Snappy Kraken’s inaugural Jolt! conference, which saw 450 attendees gather in Las Vegas to network and learn about marketing best practices. The week leading up to the conference, Snappy Kraken announced it acquired industry website builder and existing integration partner Advisor Websites – creating a holistic solution for websites, branding and digital marketing.

For more information or to sign up for the Behavior Gap Snappy Kraken exclusive partnership, go to https://snappykraken.com/behavior-gap/.

ABOUT SNAPPY KRAKEN

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, online advertising, and bold, unique marketing campaigns for the financial services industry. Data-informed decision making drives each marketing campaign; Snappy Kraken publicly releases an annual marketing research report highlighting the trends that they will use to better serve their members. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as best overall content marketing software three years in a row, it ranked number three on the 2020 Financial Planning Best Fintechs to Work For list. At the Wealth Management Awards In 2021, Snappy Kraken won the Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its trademark “Cold to Gold Framework.” Also in 2021, Snappy Kraken’s “Retiring in Uncertain Times” lead generation content won the silver Davey Creative award in the integrated campaign-marketing effectiveness category. Snappy Kraken demonstrates time and again that great content wins clients.

To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit www.SnappyKraken.com.

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