ZineOne announces $28M in Series C Funding led by SignalFire for its In-Session Marketing Capabilities

September 06, 2022 at 10:15 AM EDT

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors, today announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors.

“The end of third-party cookies and increased data privacy concerns have disrupted the way e-commerce brands have been doing their jobs for the last 10 years,” said Chris Scoggins at SignalFire, who has joined ZineOne’s Board of Directors as of this announcement. “Currently, 80-90% of site visitors are anonymous, and ZineOne is able to intelligently segment visitors within five clicks to optimize conversions.”

The $28M series C investment will support ZineOne’s vision of building out the in-session marketing category – a new concept designed to increase e-commerce revenue and conversions in a privacy-forward world using advanced machine learning (ML). This investment will also further ZineOne in its continued commitment to solving the hard challenge of understanding short-term consumer behaviors in-the-moment using only clickstream data, without requiring any historical, demographic or personally identifiable information.

“We are solving a wide-spread challenge that brands face every day when privacy concerns are at an all time high,” said Debjani Deb, CEO and co-founder of ZineOne. “In-session marketing is a powerful, and we believe essential, way for marketers to appeal to shoppers at the moment they’re ready to buy, versus their previous buying intentions.”

When potential customers visit an e-commerce site, ZineOne instantly analyzes their behavior patterns within the first few clicks to deliver the right product recommendations or promotional offers while avoiding giving discounts to users who would have purchased anyway. This massively increases customer acquisition, conversion rates, and revenue for businesses implementing ZineOne.

By leveraging ZineOne’s machine learning insights, customers have achieved the following benefits:

○ Clothing brand experienced a +20% lift in anonymous visitor conversions

○ Telecom provider +62% lift in new customer acquisition for on-the-fence consumers

○ Luxury retailer +15% conversion rate lift for overall online purchases

○ Furniture retailer 17-day payback period on $1M ZineOne software investment

“The team went through an extensive search to find a solution that could help us reduce promotional inefficiencies while simultaneously growing topline revenue,” stated Vince Caporusso, Pricing & Promotional Insights, Advance Auto Parts. “ZineOne delivered a customized and comprehensive solution demonstrating a strong understanding of our use case. We plan on leveraging ZineOne’s real-time behavioral modeling expertise to better target and personalize the promotional experience for our customers. Looking forward to the benefits that this partnership will unlock for our business.”

"When we reached out to ZineOne, we were looking for a new solution which would enable us to leverage in-session marketing technology to drive conversion without diluting, or cheapening, our brand messaging,” stated Stacey Eddy, Senior Director of eCommerce at KEEN. “Through our partnership with ZineOne we’ve been able to achieve extremely positive results, almost immediately after we launched, in both revenue as well as valuable insights into our customers’ behaviors. Looking forward, we plan to leverage ZineOne’s expertise to obsess over our customers unique journeys and help us make meaningful connections with relevant messaging at exactly the right time.”

To learn more about ZineOne, visit: www.zineone.com

About ZineOne

On average, up to 90% of website traffic is anonymous. In today’s privacy-first world it’s imperative for leading brands to find new methods to engage consumers in real-time while they are on your digital property. ZineOne is the only in-session marketing platform that intelligently scores behavior and personalizes the experience of every site visitor in-the-moment, while on your website or mobile app, at scale – regardless of whether the visitor is anonymous or known. Top brands across retail, e-commerce, travel, hospitality, telecom, and banking are able to engage anonymous traffic with industry-specific AI models that predict buyer intent within 5 clicks and personalize the consumer experience within milliseconds. Leading brands like Men’s Wearhouse, Wynn Resorts, KEEN, Advance Auto Parts and Kohl’s increase revenue and site engagement from anonymous traffic using ZineOne.

About SignalFire

SignalFire is the first venture capital firm built from the ground up as a technology company, The company invests in leaders with an uncommon passion, offering unprecedented data, advice, and access from seed to scale. With a hybrid technology and people-powered approach, the team is uniquely qualified to help founders navigate the toughest parts of building a company at every stage, including recruiting, expert advice, and a corporate network. Launched in 2013, the firm has nearly $1B in assets under management and has made notable investments in top Silicon Valley startups including Zume, Lyric, Ro, Grammarly, Color Genomics, ClassDojo and Frame.io among others.