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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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University of Phoenix Exponential Follower Growth on TikTok® Highlights Successful Approach to Fostering Community on Social Platforms

By: via Business Wire

Social platforms provide effective space for online institutions to nurture student, alumni and stakeholder community

University of Phoenix continues to leverage unprecedented growth on social platforms including TikTok, Facebook, and LinkedIn, demonstrating the success of its approach to online community building. Following the launch of a TikTok account in December 2021, the university’s account now has more than 235,000 followers.

The University of Phoenix Career Institute® 2022 Career Optimism Index® study assessing the state of Americans’ career trajectories found that nearly 80% of workers felt optimistic about their careers. The University of Phoenix social media enterprise amplifies that optimism, centering content on career mobility interests featuring subject matter experts and thought leadership on career strategy.

“Our social enterprise is committed to creating a strong sense of belonging for our students and alumni,” states Amy Ortega, director of social media at University of Phoenix. “Our approach is to foster a positive space where we celebrate individuals’ wins and provide career-focused, relevant content and actionable advice to our communities. Our community seeks opportunities to relate to each other, entertain, and have fun together, too!”

University of Phoenix social strategy applies best practices in social media community building, with social content and livestreams focused on being authentic, relating, adding value, educating and celebrating student and alumni. For example, on TikTok, the University social team works with creators to develop rich and engaging content, and interact with the student community, re-sharing videos and being responsive. “We leverage social media as a place for two-way communication,” Ortega shares. “Our community members know our community managers by name.”

University of Phoenix measures success on social platforms by high followers, high engagement, amount of interactive content with constant spotlights and features, and extremely positive sentiment. As a primarily online university, the rapid growth and sustained connections with the online audience of students and alumni are evidence that a physical campus is not necessary to feel connected and build community.

Vanessa Vasquez, a student in the Bachelor of Health Sciences Administration program, actively engages with University of Phoenix social accounts and fellow community members. “I think the support of UOPX’s community and social media allowed me to feel like I am not alone in this college experience,” Vasquez shares. “It gave me the motivation I needed at times when I felt stressed and unclear of my future.”

Earlier this year, University of Phoenix was invited by LinkedIn, the preeminent professional social networking platform, to produce a newsletter as part of an early access group. The Career with Confidence™ newsletter launched its first edition on January 31 and has reached over 130,000 subscribers in the following months. The newsletter complements and frequently highlights content from a comprehensive suite of career support features offered as part of the University of Phoenix Career Services for Life® commitment which provides active students and graduates of degree and certificate programs access to career services and support, a job resources and tools hub, career coaching, resume building, career exploration tools, interview preparation, networking and mentorships.

University of Phoenix social communities are available on LinkedIn, TikTok, Facebook, and Twitter.

About University of Phoenix

University of Phoenix is continually innovating to help working adults enhance their careers in a rapidly changing world. Flexible schedules, relevant courses, interactive learning, and Career Services for Life® help students more effectively pursue career and personal aspirations while balancing their busy lives. For more information, visit phoenix.edu.

@UOPX continues to leverage unprecedented growth on social platforms including TikTok, Facebook, and LinkedIn, demonstrating the success of its approach to online community building.

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