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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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BigCommerce Unlocks Business Opportunities for Partners to Generate New Revenue Streams

By: via Business Wire

Omnichannel Certified Partner Program leverages BigCommerce’s powerful partner ecosystem to help merchants of all sizes on any ecommerce platform achieve omnichannel success

BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its Omnichannel Certified Partner (OCP) Program, an enterprise-focused initiative designed to give partners new ways to generate revenue by helping merchants on leading ecommerce platforms to achieve omnichannel success. Armed with numerous tools, services and exclusive channel partner programs, partners can educate and guide merchants on how to strategically expand into new channels that can drive more traffic with higher shopper intent, improve return on ad spend (ROAS) and generate more gross merchandise value (GMV).

Over 100 partners have joined the program and are among the first to capitalize on the benefits for their merchants. The OCP encompasses two bespoke programs – the Omnichannel Certified Agency (OCA) Program and the Omnichannel Certified Technology (OCT) Partner Program. Each brings opportunities for partners to empower merchants to further innovate through specialized services such as feed management from Feedonomics, a BigCommerce company, and unprecedented access to partner initiatives.

“BigCommerce is always investing in our partner-first ecosystem. Our latest initiative with the Omnichannel Certification Program represents an outsized opportunity for partners to scale their businesses in one of the toughest markets we've seen. Put simply, if they’re not participating in this program - they’re missing out," said Sharon Gee, vice president of revenue growth and general manager of omnichannel partnerships at BigCommerce. “This new program is unlike anything we’ve ever done. It unlocks channel benefits and greater conversion for merchants, growth offerings for agencies and adoption for our technology and channel partners, making it a win-win-win for our entire community.”

By providing unparalleled access to new channel partner programs, the OCP positions partners to offer merchants customized activities that build direct, trusting relationships with leading ads, marketplace and social platforms that fuel growth. Key benefits of the OCP include:

  • Access to exclusive channel partner alpha and beta programs such as accelerated application approvals, free ads credits and full-service, white-glove onboarding with platform partners including Amazon’s Buy with Prime, Google, Meta, Microsoft Advertising, Snap, Inc., TikTok and Walmart Marketplace.
  • Generation of more sales by optimizing product listings that follow best practices and enabling them to reach more customers, improve channel performance and ultimately save time that can be applied to other critical business functions.
  • Invitations to growth consultations and global workshops to learn how to execute category-leading omnichannel strategies, while gaining direct support and deep training from channel partner teams, competitive pricing and promotions.
  • Streamlining of your business operations by leveraging Feedonomics to collect and normalize product data, onboard merchants more efficiently and publish consistent, high-quality data to create better user experiences.

BigCommerce merchants such as Badgley Mischka have experienced exponential revenue growth, increased customer acquisitions and significant improvements across their omnichannel campaigns leveraging Feedonomics.

“Since migrating to BigCommerce our product catalog has grown to approximately 5,000 SKUs which challenged us to connect and efficiently manage product data across our targeted channels. We were beyond pleased when Feedonomics joined BigCommerce giving us the opportunity to embrace their robust feature set and the full-service experience to boost our omnichannel strategies,” said Katie Ouaknine, owner at Badgley Mischka Web. “Badgley Mischka had our best month of revenue ever during the summer when our sales are usually slower. We are spending about a third as much time on product feed management while benefiting from improved search relevancy, website traffic, conversion and bounce rates.”

BigCommerce partners have recognized similar benefits from their participation in the OCP, including scaled adoption of enterprise merchants with better performance, while also limiting acquisition costs as they grow their businesses.

“Microsoft Advertising connects merchants with more than a billion people at the intersection of work and life, giving them access to consumers with strong purchasing power who are more likely to make an online purchase,” said Jason McKay, senior director, global partner sales, Microsoft Advertising. “BigCommerce’s new omnichannel program means agencies and their merchants will have easier access to high-value, motivated buyers at the time when they are already searching for products.”

“Businesses of all sizes can now leverage Snapchat to build and interact with their communities to grow customer loyalty and ultimately drive revenue,” said Sid Malholtra, senior director, SMB at Snap, Inc. “We’re excited that BigCommerce has included us in this new program and look forward to partnering to help merchants be more successful.”

Join the Omnichannel Certified Partner Program today and take advantage of new business opportunities to grow revenue.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

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