About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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ZineOne Expands Partner Ecosystem with Adobe to Bring In-Session Marketing to the Adobe Network

ZineOne introduces extension in Adobe Commerce Marketplace for large-scale retailers to increase revenue and conversions from anonymous site visitors

ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, today announced availability of the ZineOne connector to Adobe Commerce in the Adobe Commerce Marketplace to bring its in-session intelligence to Adobe’s solutions and customers.

“In-session marketing is emerging in the martech space, enabling brands to understand micro-behaviors of anonymous consumers to increase ecommerce revenue from anonymous traffic including higher conversion rates and better customer experiences,” said Debjani Deb, CEO at ZineOne. “We’re thrilled to be expanding our partner ecosystem with Adobe by bringing in-session marketing to its suite of solutions and customers.”

With in-session intelligence, ZineOne identifies buyer intent for each known and anonymous visitor by the fifth click while on an ecommerce website. Brands powering their websites with Adobe Commerce can leverage ZineOne to further optimize online experiences for each site visitor in real-time. ZineOne’s connector includes all code necessary to integrate with any Adobe Commerce deployment, including cloud, on premises, and open source, by automatically capturing and relaying visitor activity from the ecommerce site to the ZineOne cloud.

Adobe Commerce customers can download the new ZineOne extension from the Adobe Commerce Marketplace, allowing brands to immediately start gathering actionable insights to deliver relevant digital experiences to site visitors. ZineOne helps brands predict which visitors are on-the-fence, as it relates to each consumer’s purchase propensity. When that happens, brands can immediately influence purchase decisions with targeted promotions or messages.

The integration enables Adobe Commerce store managers to use machine learning and predict visitor purchase propensity while their session is active on the storefront. At the same time, Adobe Commerce users can curate new, powerful segments for unknown visitors that have never been available before.

ZineOne is now available on both the Adobe Commerce Marketplace for connection to Adobe Commerce and on the Adobe Exchange Marketplace for connection to Adobe Campaign.

You can learn more about the integration at Adobe Summit, March 21-23, 2023 in Las Vegas, NV at booth #220. ZineOne is a platinum sponsor of the summit and will be hosting a session on Tuesday, March 21 at 1:00 pm local time on “How Verizon Reimagines Real-Time Consumer Experiences” with speakers Diana Zaccardi, senior vice president, marketing at Verizon and Debjani Deb, CEO at ZineOne.

Additional information can be found at https://www.zineone.com/company/partners/adobe/.

About ZineOne

On average, up to 90% of website traffic is anonymous. In today’s privacy-first world it’s imperative for leading brands to find new methods to engage consumers in real-time while they are on your digital property. ZineOne is the only in-session marketing platform that intelligently scores behavior and personalizes the experience of every site visitor in-the-moment, while on your website or mobile app, at scale – regardless of whether the visitor is anonymous or known. Top brands across retail, eCommerce, travel, hospitality, telecom, and banking are able to engage anonymous traffic with industry-specific AI models that predict buyer intent within 5 clicks and personalize the consumer experience within milliseconds. Leading brands like Men’s Wearhouse, Wynn Resorts, KEEN, Advance Auto Parts and Kohl’s increase revenue and site engagement from anonymous traffic using ZineOne.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

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