About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Snappy Kraken’s Jolt! Conference Returns to Reinvigorate Financial Advisor Marketing

One-of-a-kind conference to convene marketing leaders, help financial advisors unlock growth

Snappy Kraken, a martech innovator working with financial services professionals, today announced the return of its conference, Jolt!. Taking place at the Aria Resort from May 3-5, this year’s event will focus on helping advisors grow their practices through innovative, strategic, and creative marketing.

Now in its second year, Jolt! has already been named a “Best Conference For Scaling Marketing” by Kitces.com. More than 500 attendees are expected to attend this year’s 26-session event, which is the only marketing-focused conference for financial advisors in the United States. Attendees will have the opportunity to forge meaningful connections and tap some of the brightest marketing minds from inside and outside the financial industry.

Confirmed keynote speakers for this year’s event include small business expert and entrepreneur Ramon Ray; award-winning entrepreneur, author, and customer experience speaker Brittany Hodak; and bestselling author and marketing expert Andrew Davis. Guests can also expect to hear from industry luminaries such as Aaron Klein, CEO of Riskalyze; Matt Middleton, president and CEO of Advisor Circle; Tina Powell, chief growth officer at Intention.ly; and Patrice Kelly, chief creative officer at Snappy Kraken. The full agenda, which is being regularly updated, can be viewed here.

“We started Jolt! to deliver proven, actionable insights and inspiration to help advisors compete at a higher level and grow more effectively,” said Robert Sofia, CEO of Snappy Kraken. “This year’s event promises to be even better than the last—with world-class insights, a collaborative environment, and a whole lot of fun to be had. For advisors who are looking to level up their marketing efforts and accelerate growth, Jolt! is the place to be.”

This sentiment was echoed by Sheryl Hickerson, CEO of Females and Finance who said, “When [Snappy Kraken] announces the 2023 Jolt! dates – do your business a favor – go to the conference… You will have fun. You will learn. You will network.”

This year’s event will focus on three key outcomes for advisors:

  • Transformation: Gaining the knowledge, inspiration and motivation to re-energize their business growth with the most cutting-edge and effective marketing strategies.
  • Strategy: Auditing existing marketing efforts to identify any gaps, then working with onsite consultants to map out a marketing-improvement plan before leaving.
  • Implementation: Receiving a workbook and access to recordings that will deliver value long after the event has concluded.

“Yes, growth is unpredictable, but in our world, it doesn’t have to be,” said Angel Gonzalez, Co-Founder and Chief Marketing Officer of Snappy Kraken. “Jolt! is a can’t-miss opportunity for advisors who need that spark of inspiration to supercharge their marketing efforts.”

In addition to being recognized as a top conference this year, Jolt! has been diversity certified by Choir.

Interested attendees and partners can learn more and register by visiting joltconference.com.

ABOUT SNAPPY KRAKEN

Snappy Kraken is an award-winning marketing technology firm that provides marketing automation, personalized website design and bold, unique marketing campaigns for the financial services industry. Data-informed decision-making drives each marketing campaign. Snappy Kraken received the 2022 Wealth Management Industry Award in the area of Digital Marketing Campaign of the Year for its Blend Out campaign. The prior year, Snappy Kraken won the WMIA Social Media Leadership for Technology Providers award for its annual marketing research report, and the Marketing Automation for Technology Providers award for its “Cold to Gold Framework”. Recognized by Benzinga in three categories in 2020 as well as by MarTech Breakthrough as best overall content marketing software three years in a row, Snappy Kraken ranked number eight and number three respectively on the last two Financial Planning Best Fintechs to Work For lists.

To learn more about Snappy Kraken's solutions for financial advisors, including white-labeled enterprise solutions, and to use the new and enhanced tools recently announced, visit www.SnappyKraken.com.

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