About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers

ROI360 unifies siloed data that directly impacts revenue and marketing budgets to better inform and optimize timely campaign decisions

AppsFlyer today announced the launch of ROI360, a comprehensive return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. As the new age of data privacy leads mobile-first and digital businesses to explore new marketing channels and approaches, growth marketers continue facing increased fragmentation of their cost and revenue data. ROI360 equips marketers with the holistic view they need to combat siloed data and make the timely, data-driven decisions to optimize their campaigns, increase their efficiency and fuel sustainable growth.

“The shifting economic landscape coupled with privacy changes has pushed marketers to optimize their marketing budgets in creative ways in order to maximize their ROI. This can only be achieved with complete and accurate measurement of cost and net revenue,” said Gal Brill, General Manager, ROI Solutions, AppsFlyer. “With ROI360, as over 300 of our beta customers can attest, businesses can gain a competitive edge by saving time and resources with data-driven decisions that improve their bottom line.”

Consolidating cost and revenue data that is scattered and isolated across multiple sources into a comprehensive view of campaign performance is a challenge. Additionally, the combination of lagging ad revenue data and inaccurate data due to fraud or misreported revenue leaves marketers with non-actionable data that doesn’t provide proper insights and leads to wasted time and resources.

AppsFlyer’s ROI360 provides an extensive view of campaign performance with advanced capabilities such as:

  • Cost Aggregation: Combat fragmented cost data with holistic insights from up to 90 sources to understand and optimize ad spend budget.
  • Data consolidation: View all cost and revenue data tied to attribution, side by side, per campaign, including all monetization models such as in-app ads, in-app purchases, subscriptions or a hybrid of all models. Also, marketers will be empowered with fresh ad revenue data right from day 0, providing the perfect combination of connections, data freshness from launch day and Server-to-Server integrations for accurate data refinements.
  • In-app purchases and subscription revenue validation: Fight fraudulent, incomplete or duplicated transactions through receipt validation for in-app purchases and subscriptions.
  • Net Return On Ad Spend (ROAS): Comprehensive view of revenue from in-app purchases and subscriptions with tax and commissions subtracted out.
  • Actionable datasets: Slice data to the deepest granularities with to-the-point dashboards, including the ability to create specialized dashboards.
  • ROI for Extract, Transform and Load (ETL) Process: Connect all ROI data to the business intelligence system in the cloud platform of choice, four times a day, with a single ETL process.

“AppsFlyer’s ROI360 has enabled us to monitor and optimize our marketing spend with a complete understanding of our campaign performance,” said Gökberk İnan, Growth Manager, Panteon. “Thanks to ROI360's real-time data and accurate ROI measurement, we have the opportunity to run ROAS-oriented campaigns across multiple media channels and maximize the ROI for Panteon’s hit mobile games.”

Learn more about AppsFlyer’s ROI360 here: https://www.appsflyer.com/product-news/measurement/roi360-announcement/

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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