HelloFresh Serves Up New Reality Cooking Competition Sponsorship with Hulu's ‘Secret Chef’

June 30, 2023 at 10:26 AM EDT

Leading Meal Kit Serves as the Grand Prize Sponsor and also Introduces Contestant-Created Dish to the HelloFresh Menu

HelloFresh, the world’s leading meal kit company, announced the sponsorship of Hulu’s newest reality cooking competition series, Secret Chef, which premiered June 29.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230629826328/en/

HelloFresh will serve as grand prize sponsor for Hulu's newest reality cooking competition series, Secret Chef.

With chef David Chang at the helm as executive producer, Secret Chef pits 10 contestants, ranging from professional chefs to self-taught home cooks, against one another in a series of blind tastings where they're not only the cooks but also the judges. Isolated in a secret kitchen labyrinth connected by a series of conveyor belts, the contestants will compete in a variety of challenges and judge each other’s dishes anonymously. Serving as the grand prize sponsor, HelloFresh will be featured in each episode through brand visuals. HelloFresh meal kits will also be integrated directly into a challenge during the series’ 4th episode.

[Spoiler Alert: The following contains spoilers for Secret Chef]

HelloFresh is also giving its customers a chance to experience a show-stopping dish created in the episode - a One-Pot Spicy Shrimp Soup from chef Joshua Walbolt. The Secret Chef HelloFresh challenge tasks the contestants with recreating a classic dish (i.e. burgers and fries, spaghetti and meatballs, chili, etc.) using pre-portioned ingredients from an existing HelloFresh meal kit. Chef Joshua wowed his fellow contestants with a spin on a classic chili recipe, infusing spicy-sweet Szechuan chili paste and tart vinegar with a savory base of chopped shrimp, scallions, bok choy, and tender napa cabbage. Now, HelloFresh customers can look to add this innovative and crave-worthy recipe to their weekly orders for delivery during the weeks of July 8th and July 15th.

“As consumers continue to have a strong appetite for food programming, we are excited to partner with Hulu’s Secret Chef to connect with a wide audience that is passionate about cooking and food-centric content,” said Marcus von Franck, CMO & Senior Vice President Marketing, HelloFresh US. “Consumers who tune into Secret Chef will see first-hand how cooking with HelloFresh meal kits can inspire creativity in the kitchen. We’re excited to bring Chef Joshua's dish to our customers so they can experience the unique flavors in their own kitchens!”

The sponsorship also includes digital marketing content. Secret Chef viewers will also be offered 17 free HelloFresh meals, plus free shipping, with code: 17SECRETCHEF.

Secret Chef premiered June 29, exclusively on Hulu. To learn more about Secret Chef, please visit: www.hellofresh.com/17SecretChef

About HelloFresh

HelloFresh is the world’s leading meal-kit company. Founded in Berlin in November 2011, the Company now operates across 18 international markets. In 2022, HelloFresh furthered their mission to “change the way people eat forever” by delivering more than 490 million meals to customers across the U.S. HelloFresh was voted the Most Trusted Meal Kit Delivery Service in America in 2021 and 2022 by Newsweek. HelloFresh has offices in New York, Chicago, and Boulder. For more information, visit www.hellofresh.com.

About Secret Chef

From Executive Producer and chef David Chang, comes a sly twist and playful turn on the food competition series. Ten contestants from all walks of life – from professional chefs and home cooks to social media influencers – are isolated in a secret underground kitchen labyrinth connected by a series of conveyor belts. Guided by a mischievous animated talking hat, the chefs are tasked to perform a series of cooking challenges. However, there are no judges, and the chefs must rate each other's final dishes in blind taste tests. With their true identities concealed, everything will be hidden except the one thing that matters most … the food.

Executive producers for Wheelhouse’s Spoke Studios include Pam Healey, Scott Lonker, Will Nothacker and Liz Fine. Chad Mumm and Mark W. Olsen executive produce for Vox Media Studios; and David Chang, Chris Ying, Christopher C. Chen, and Dave O’Connor are the executive producers for Majordomo Media. Patrick J. Doody serves as showrunner and executive producer.

About Hulu

Hulu is the leading and most comprehensive all-in-one premium streaming service that offers an expansive slate of live and on-demand entertainment, both in and outside the home, through a wide array of subscription options that give consumers ultimate control over their viewing experience. As part of the Disney Entertainment segment, Hulu is the only on-demand offering that provides access to shows from every major U.S. broadcast network, libraries of hit TV series and films – including licensed content available exclusively on Hulu – and award-winning Hulu Originals, both with and without commercials. With Hulu + Live TV, subscribers receive a unique combination of access to 90+ live news, entertainment and sports TV channels from 20th Television, The Walt Disney Company, ABC, NBCUniversal, CBS Corporation, The CW, Turner Networks, A+E Networks and Discovery Networks, as well as Hulu’s on-demand library, Disney+, and ESPN+ included as part of the base plan. Visit hulu.com to subscribe or learn more about the service.