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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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AppLovin AI Advancements to Accelerate Partner Growth

By: via Business Wire

AI advancements to AppLovin’s user acquisition solution, AppDiscovery, are already resulting in increased efficiency and better performing mobile campaigns

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced new AI advancements to its mobile user acquisition (UA) platform, AppDiscovery. By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale.

“We have been working to upgrade our advertising algorithm with the latest AI techniques and we are very excited about the early results,” explained Adam Foroughi, CEO and Co-founder, at AppLovin. “Our advertisers are benefiting from increased automation and seeing better return on ad spend (ROAS), at a much larger scale. We believe this paves the way for materially more opportunity and growth for our partners over the coming years.”

Peak Games, a leading global mobile games studio and creator of mega hits, Toon Blast and Toy Blast, has already seen success. Can Salih Yarangümelioğlu, Marketing Director at Peak, stated, “AppDiscovery’s AI advancements have led to substantial growth in our ROAS campaigns.”

AppDiscovery’s advancements include:

  • Greater automation: More accurately determines where to spend to best deliver on performance goals – across geographies, devices, apps and more. The need for manual optimization and campaign filtering is effectively eliminated, resulting in increased efficiency for advertisers of all sizes.
  • Increased accuracy: Improvements in targeting have resulted in improved alignment with advertiser campaign goals that closely deliver on campaign targets, enabling greater control and confidence in UA spend.
  • Improved campaign effectiveness: Advertisers can run multiple campaign types to acquire users with different, but complementary, retention and ROAS curves. This identifies which campaigns work best to achieve specific targets and reveals new incremental audiences to engage with.
  • More agile campaigns: AppLovin’s models learn fast, so costs associated with learning phases have been significantly reduced. Advertisers can immediately start running advanced campaign types, allowing them to hit targets faster.
  • Global expansion: Advertisers can now find high-value users worldwide instead of focusing on a smaller set of regional markets. Running a single global campaign enables marketers to realize massive scale while hitting their target objectives.

“Ultimately, it’s about improving outcomes,” said Idil Canal, General Manager of AdTech at AppLovin. “Investing further in the latest AI technologies to enhance our systems improves advertising quality to provide better experiences for advertisers and their consumers. This, in turn, drives increased conversion rates for a higher return on ad spend allowing for business acceleration.”

To learn more about these advancements and hear from partners about their results, visit the AppLovin blog.

About AppLovin

AppLovin accelerates business growth with market leading technologies. AppLovin’s end-to-end software solutions support profitable growth by optimizing monetization and by using powerful machine learning to make data-driven marketing decisions. AppLovin partners with businesses to deliver personalized experiences at a massive global scale. AppLovin is headquartered in Palo Alto, California, with several offices globally.

Source: AppLovin Corp.

FORWARD-LOOKING STATEMENT

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this release include statements regarding the improvements to our AppDiscovery solution and the expected effectiveness, speed and scalability of such improvements. These forward-looking statements are subject to risks and uncertainties, including risks and uncertainties associated with the release of new features, the adoption and use of AI technologies, risks associated with our AXON models, as well as the risks described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2022 and our Quarterly Reports on Form 10-Q for the quarters ending March 31, 2023 and June 30, 2023. The forward-looking statements in this press release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.

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