Imprint Raises $75 Million Series C to Fuel Innovation and Partnerships as it Reinvents Co-branded Credit Cards

October 10, 2024 at 08:06 AM EDT

Imprint, the leading provider of modern co-branded credit cards, today announced it has raised $75 million in a Series C financing led by Keith Rabois at Khosla Ventures, with participation from existing investors including Thrive Capital, Kleiner Perkins, and Ribbit Capital. This latest financing round elevates Imprint’s valuation to $600 million, reflecting its continued momentum following several recent partnerships with leading brands.

The financing will position Imprint for continued growth and will bolster:

Advancements in Imprint’s proprietary cloud-based credit card and risk platforms, which drive more customer spend and engagement for brands and a better experience for cardholders
Continued deployment of machine learning and AI across its platforms
Successful launches of co-brand programs with multiple new iconic brands in Imprint’s pipeline

“This financing is another vote of confidence for our business and our vision to redefine the co-brand industry,” said Daragh Murphy, co-founder and CEO at Imprint. “We are proud to partner with iconic brands, and this new capital will enable us to continue to drive real business impact for our current and future partners.”

“Imprint's metrics easily place them in the top 0.01% of startups," said Keith Rabois, Managing Director at Khosla Ventures. “We are thrilled to lead this round and support the next stage of growth for a transformational company like Imprint.”

About Imprint

Imprint is a financial technology company that partners with iconic global brands to design, launch, and manage co-branded credit card programs that significantly increase customer engagement, loyalty, and value. Imprint's digital cardholder experience and purposefully designed technology stack deliver bespoke programs and customized rewards for each brand. Imprint tailors the level of program integration to each brand's needs. For more information about Imprint, please visit www.imprint.co.