Ivy Fertility Launches Milestone Baby Blankets for Graduating Patients

November 20, 2024 at 15:45 PM EST

Ivy Fertility, a globally-recognized network of fertility centers, is proud to announce the launch of branded milestone baby blankets across all Ivy centers. This first-of-its-kind initiative will be a meaningful way for families to commemorate their fertility journey and share updates throughout the first year of their child’s life.

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Ivy Fertility's branded milestone blankets will be given to all patients who graduate to OB/GYN care. These heirloom-quality blankets will be a meaningful way for new parents to share updates with friends, family, and their Ivy center. (Photo: Business Wire)

Every patient who graduates from an Ivy center to OB/GYN care will receive a keepsake blanket and felt frames designed to track and share their baby’s growth with family and friends throughout their first year. These heirloom-quality blankets will give new parents an opportunity to celebrate their success and create special memories for their family. This innovative initiative aligns with Ivy Fertility’s commitment to holistic, patient-centered care.

"We feel privileged to guide patients through a brief yet incredibly transformative period in their lives," said Caroline Ferguson, Brand Manager at Ivy Fertility. "Our providers truly connect with every patient they serve, and those connections continue long after they graduate to OB/GYN care. Our milestone blankets offer a meaningful way for patients to share their joy as they step into their new roles as parents."

Through Ivy Fertility's coordinated social media presence, patients who wish to share these milestones can use the dedicated hashtag pinned to their center’s Instagram page. Families who post family updates publicly may have their photos reshared by Ivy Fertility’s social media team, celebrating their success and Ivy Fertility’s role in helping them grow their families.

Ivy Fertility’s social media team will be sharing photos from a few Ivy Fertility graduates over the coming months. For those interested in sharing their photos, Ivy Fertility centers invite families to use the dedicated hashtag pinned to each center’s Instagram page. Families who choose to share these moments on public accounts may see their images reshared by Ivy Fertility’s social media team, celebrating the result of their hard work and the dedication of Ivy Fertility’s physicians, nurses, and staff.

“Going through fertility treatment can be incredibly challenging and emotional - but there is so much joy waiting on the other side,” said Ivy Fertility board member and San Diego Fertility Center’s Dr. Sandy Chuan. “The story of every success will also serve to inspire current patients to persevere on their journeys to parenthood and reward the village which has supported our patients through their care. Our best days are when we receive a baby photo and their good news!”

About Ivy Fertility

Ivy Fertility is globally recognized as pioneers and innovators in the field of advanced reproductive technologies, in-vitro fertilization, third-party reproduction, andrology, and fertility research. The Ivy Fertility network includes Dallas IVF, Fertility Associates of Memphis, Fertility Centers of Orange County, Idaho Fertility Center, IVF Fertility Center, Los Angeles Reproductive Center, Nevada Center for Reproductive Medicine, Nevada Fertility Center, Northern California Fertility Medical Center, Nova IVF, Pacific Northwest Fertility, Reproductive Partners Medical Group, San Diego Fertility Center, Utah Fertility Center, and Virginia Fertility & IVF. By developing new procedures, achieving scientific breakthroughs, and teaching the latest techniques, Ivy Fertility upholds its commitment to successful outcomes and continually contributes to the development of the entire fertility community. The Ivy team is passionate about its family-building mission and works tirelessly each day to help patients become parents. To learn more about Ivy Fertility, please visit www.ivyfertility.com.