CookUnity Acquires Cookin, Expanding Its Mission to Empower Culinary Creators and Redefine the Future of Food

December 09, 2024 at 13:23 PM EST

This Strategic Acquisition Enhances CookUnity’s Commitment to Supporting Chefs While Broadening Access to High-Quality Meals for Consumers

CookUnity, the first-of-its-kind 100% chef-made meal delivery platform that’s changing how we experience food, has acquired Cookin, the #1 Operating System and platform for chefs to organize, market and scale their food businesses. This acquisition aims to fix a broken system – giving underpaid chefs more access to higher earnings.

In its second major acquisition this year, CookUnity continues its rapid growth and expansion, further solidifying its place as the premier platform for culinary talent. Since its founding, CookUnity has seen exponential growth, welcoming award-winning chefs like James Beard Award winner Esther Choi and Iron Chef Jose Garces to its roster. Now, with the integration of Cookin's 1,500 creators operating across 40 U.S. States and 10 Canadian Provinces, CookUnity is empowering even more chefs to build thriving businesses and expand their reach.

Cookin’s focus on professional home chefs and its hyperlocal approach also presents new opportunities. Chefs who use CookUnity’s platform will be able to diversify through Cookin’s à la carte and limited-time “drop” models, while Cookin’s chefs can leverage CookUnity’s extensive subscription model and a new benefit called Ingredients Club, the only offering that unlocks valuable technology and wholesale access to ingredients as part of CookUnity’s robust supply chain network.

Both CookUnity and Cookin are united in their mission to offer chefs new, creative avenues to connect directly with consumers, providing an additional income stream and expanding their reach beyond traditional formats. By offering a platform for chefs to sell directly to consumers, the acquisition strengthens both brands’ commitment to supporting culinary entrepreneurs and empowering chefs to thrive in an evolving food landscape. Along with the acquisition, CookUnity plans to expand into Canada, marking the brand’s first international market.

CookUnity empowers chefs by managing logistics, packaging, and delivery, allowing chefs to focus on their craft and build commercially successful food businesses. With Cookin's platform, chefs gain additional tools for business management, marketing, and direct-to-consumer sales, opening new avenues for income and growth.

"At CookUnity, our mission is to empower chefs and enhance the culinary experience for our customers,” said Mateo Marietti, Founder and CEO of CookUnity. “Acquiring Cookin is a significant step in accelerating our goal to create the world’s first and most comprehensive creator platform in the food sector. We’re not only providing chefs new opportunities for revenue but also establishing a dynamic chef-driven marketplace.”

“Joining forces with CookUnity is a game-changer for Cookin and the culinary creators we support. Together, we will elevate the food industry by providing chefs with more opportunities to thrive and connect with consumers who value quality and authenticity in their meals,” said Morley Ivers, Co-Founder and CEO of Cookin.

For consumers, the acquisition enhances variety and convenience, connecting them to a wider range of chef-prepared dishes that prioritize quality, care, and keep the humanity in food. By supporting more culinary entrepreneurs, CookUnity and Cookin will continue to reimagine how food creators engage with diners and elevate the dining experience beyond traditional delivery services. This acquisition deepens CookUnity’s commitment to innovation in partnership with food creators, reshaping how we experience chef-driven meals.

About CookUnity

CookUnity is a premium, chef-made meal delivery platform that connects top chefs with discerning consumers seeking restaurant-quality meals delivered to their doorstep. With a mission to redefine convenience without compromising on taste or quality, CookUnity offers a diverse menu curated by culinary professionals, using locally sourced ingredients whenever possible. Through innovative partnerships and a commitment to culinary excellence, CookUnity aims to reimagine the home dining experience, making chef-prepared meals accessible to food enthusiasts nationwide. With over 400 dishes in NYC alone (and hundreds more throughout the country), CookUnity offers a range of cuisines for food enthusiasts. Learn more at CookUnity.com.

About Cookin

Founded in 2022 by Morley Ivers and Michael Baruch, Cookin is a platform that empowers culinary creators to build and scale food businesses, offering tools for online sales, operations management, and marketing. Cookin supports creators from home chefs to small restaurants, allowing them to break free from traditional limitations and build their brands. The acquisition by CookUnity will provide new pathways for these food creators to reach even more consumers across North America.