Boll & Branch Launches Origin Track: Allowing Customers to Trace the Full Journey of Their Bedding From Seed to Sheet

April 22, 2024 at 06:00 AM EDT

The world’s first 100% organic bedding brand revolutionizes retail transparency with a groundbreaking platform, offering unparalleled traceability for every product—from raw materials to supply chain processes—since the brand’s inception.

Boll & Branch, the leading luxury bedding and home decor brand, introduces Origin Track, a revolutionary new technology platform allowing customers to trace the complete journey of their bedding from seed to sheet. Pioneering the bedding industry in innovation, Boll & Branch becomes the first to offer direct insight into its supply chain, showcasing every stage of production — from the farms where materials are sourced, to where the cotton is spun, ginned, dyed, cut, and constructed. Origin Track ensures that every item produced by Boll & Branch, past and present, is fully traceable, solidifying the company's unique commitment to transparency and sustainability.

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Boll & Branch revolutionizes retail transparency with Origin Track, a groundbreaking technology platform offering unparalleled traceability of every product made since the brand’s inception in 2014. (Photo: Business Wire)

Origin Track offers an immersive digital experience, hosted on the Boll & Branch website. By entering the unique lot number into Origin Track, found on a product's tag, customers can unlock the story behind their purchase. The experience provides detailed insights into the origins of the product, spotlights the skilled makers and a rich tradition of expertise, and traces the item's journey from the farm right to the customer's home.

Since its launch in 2014, Boll & Branch has challenged every conventional standard. The company established a better end-to-end system, working directly with family-owned farms and factories to ensure traceability at every step. This principle has guided all verticals of the business, with the company meticulously documenting the journey of every product it has ever created. Now, for the first time, Boll & Branch is extending this level of transparency to its customers through the introduction of Origin Track.

“Our new Origin Track platform is not just an innovation, it's retail transparency redefined,” said Scott Tannen, Co-Founder and CEO of Boll & Branch. “This technology is the heartbeat of Boll & Branch and transforms how we engage with our customers. When we reveal the origins of our products, we're not just sharing facts, we're opening a dialogue with our customers about the integrity and fairness of our decisions across the supply chain. From day one, we've pledged to offer transparency that's both informative and actionable, ensuring every product we craft can be traced back to its raw materials. We are proud to say that our customers will no longer just own a product, they’ll understand its story.”

For more information, visit: bollandbranch.com/pages/origin-track/.

ABOUT BOLL & BRANCH

Boll & Branch is a leading designer and retailer of luxury home textiles, and the only bedding company fully managed from the source.

Since 2014, Boll & Branch has been on a mission to change the way luxury home textiles are sourced, made and purchased backed by a commitment to treat people with dignity, respect and kindness – from their farmers to their factory workers, to their employees, and to their customers. The brand is steadfast in their commitment to continue to be the most trusted brand of luxury bedding by bringing market-leading quality, backed by a commitment to honesty, transparency and sustainability to a category severely lacking all three. And they do it all while delivering products of exceptional quality and value-for-money.

All products are expertly crafted from the finest sustainable materials, 100% traceable, and made free from toxins – guaranteeing a softer, more luxurious product. The company has become one of the largest e-commerce-first luxury home brands ever, and counts millions of Americans, including U.S. Presidents and countless celebrities, as its customers.

Boll & Branch was founded in January 2014 by Scott and Missy Tannen (now the CEO and Head of Design, respectively) driven by their desire to establish a better end-to-end production system and, overall, a better way to make bedding.