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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms

By: via Business Wire

New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement

AppsFlyer today announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting, that enable trust and data-enriched customer personalization necessary for business growth.

Brands looking to advertise in the commerce media space face significant challenges such as inadequate data accessibility and breadth of coverage, a scarcity of trusted platforms for targeted audience segmentation, and the need for seamless omnichannel performance measurement. By integrating AWS Clean Rooms, brands that utilize the AppsFlyer DCP will be able to index their audiences and target the most relevant cohorts on the commerce media network without data movement from AppsFlyer's DCP. This integration allows AppsFlyer DCP advertisers to allocate their budgets more efficiently across their media strategy, maximizing the return on their marketing investments.

"At AppsFlyer, we are committed to providing our customers with cutting-edge solutions that drive business growth while prioritizing privacy and security," said Edik Mitelman, General Manager, Privacy Cloud, at AppsFlyer. "By combining the shared power of AWS Clean Rooms and the AppsFlyer Data Collaboration Platform, which includes our award-winning Data Clean Room, we enable turnkey offerings that empower our global customer base to grow their user base and better personalize their interactions with their customers in a privacy-centric and business-friendly environment.”

Commerce media networks face several key challenges including brand acquisition concerning non-endemic brands, the absence of highly secure environments for precise segmentation, and the need for robust omnichannel performance measurement to complete the customer engagement loop. With the AWS Clean Rooms integration, commerce media networks can achieve business growth through more audience insights, more relevant targeting, and closed-loop measurement capabilities using AppsFlyer DCP. By leveraging AppsFlyer's solutions, these networks can better understand and reach target audiences on behalf of their advertisers, leading to improved campaign performance, better personalization and revenue growth.

"AWS Clean Rooms is a privacy-enhanced data collaboration service that allows companies to analyze and collaborate on collective datasets from multiple owners without having to share underlying data with each other,” said Adam Solomon, Global Head of Business Development for AWS Clean Rooms and AWS Entity Resolution at AWS. “By integrating this technology, AppsFlyer is enabling its buy and sell side customers to unlock and take action on new insights that drive collective business outcomes while ensuring the highest levels of data privacy.”

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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