About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Wurl Empowers Advertisers With Strategic Insights and Best Practices for Full-Funnel Marketing on CTV in New Report

Report provides practical guidance for brand and performance marketers to maximize the effectiveness of their CTV campaigns

Wurl, a leader in the CTV industry, today published A Full-Funnel Approach to CTV Marketing 2024 – a new report developed in partnership with parent company, AppLovin (NASDAQ: APP), a leading marketing platform, and measurement and analytics company, Adjust. The in-depth guide looks at the evolving CTV (connected TV) landscape and its growing influence on both brand and performance marketing strategies.

Wurl’s latest report comes as the CTV industry is experiencing significant growth. Ad spend on the medium continues to climb, not only as a result of advertisers increasing existing CTV budgets, but also by way of new marketers testing and finding success on the channel. Data from Adjust found that mobile marketers, for example, have massively increased the amount of ads being served on CTV devices to promote mobile apps, with impressions growing by more than 300% in the first half of this year alone.

“CTV is a unique channel with the ability to drive real outcomes at every stage of the marketing cycle,” said Ron Gutman, CEO, Wurl. “Wurl’s position in the CTV ecosystem – combined with Adjust’s insights into down-funnel metrics and AppLovin’s cross-device performance capabilities – gives us a great opportunity to support brand and performance marketers in taking advantage of CTV’s effectiveness throughout the entire buying process.”

As advertisers continue to allocate more budget towards the biggest screen in the home, understanding how to develop and execute on marketing strategies across both upper and lower-funnel metrics will be crucial to maximize the effectiveness of CTV campaigns. The report walks readers through tangible considerations for each stage of the marketing cycle, including:

  • Awareness Stage: Techniques for growing positive attention and making an impact with CTV advertising.
  • Consideration Stage: Strategies for brands to stay top of mind with innovative ad formats and enhanced targeting.
  • Decision Stage: Tactics to drive conversions, leveraging CTV’s unique capabilities for performance marketing.

Beyond advertising best practices and tips, the report also provides quantitative insights to help guide brand and performance marketers in establishing their full-funnel CTV strategies. Data from Wurl revealed that 8% of viewers are lost during a typical ad break, but that showing emotionally and contextually-relevant ads can reduce that user loss by up to 60% – making the case for why delivering positive ad experiences is so important.

Learn more about Wurl and read the full report, A Full-Funnel Approach to CTV Marketing 2024, here.

About Wurl

Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin (NASDAQ: APP). For more information, visit www.wurl.com.

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