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About Cabling Installation & Maintenance:

Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

New TNS eBook Highlights Branded Calling Growth in 2024

eBook reveals new data on branded calls delivered, industry adoption and new product innovations driving fraud protection

As robocall scams and artificial intelligence threaten American businesses and consumers, Transaction Network Services (TNS) today released new data in an eBook, “Branded Calling Insights 2024 – A Review of Branded Calling Adoption,” that details how branded calling solutions are being used to combat bad actors.

The comprehensive report delivers unique, data-driven insights on how fraud prevention solutions were utilized throughout the year and what to expect for branded calls in 2025.

The eBook also details the significant growth TNS Enterprise Branded Calling experienced in 2024. More than 5,800 businesses now use TNS’ solution for telephone number recognition to reach over 1.8M telephone numbers throughout the US with TNS Enterprise Branded Calling experiencing a 221% surge in branded calls delivered.

“Businesses increasingly recognize the value branded calls bring to outbound call campaigns in the fight against robocall bad actors. TNS Enterprise Branded Calling has become a solution for organizations to solidify their brand reputation and strengthen CX metrics as bad actors deploy sophisticated robocall scams,” said Jim Tyrrell, Vice President of Global Product Strategy for TNS. “We are thrilled to see more organizations adopting branded calling – driven by its ability to increase call answer rates and customer engagement while restoring customers’ trust in the voice channel.”

The eBook also includes insights on key branded calling narratives throughout 2024:

  • Branded Calling’s Growth in Key Industries: High-touch industries lead the way in branded calling adoption. New industries are recognizing the significance of branded calling in their operations such as food and beverage, which has seen a significant increase in the number of branded calls delivered, alongside key industries such as healthcare and financial services.
  • New Solutions Developed to Enhance Branded Calls’ Effectiveness: In 2024, TNS released several new product enhancements to its TNS Enterprise Product Suite to solidify enterprises’ consumer protection efforts. TNS Enterprise Authentication and Spoof Protection ensures only businesses’ verified calls are delivered to customers while all others are blocked immediately. Additionally, TN Insights gives enterprises critical data intelligence and visibility into calling behaviors to reach customers more effectively.
  • Fraud Protection In 2025: Americans lost $1.3 billion to imposter scams in the first half of 2024, so enterprises must continue equipping their outbound communications with more call information to protect their customers. In 2025, TNS plans to enable businesses to add ‘call reason’ to their branded calling capabilities.

For more information on the growth in branded calling adoption, download the new eBook: https://tnsi.com/resource/com/branded-calling-insights-2024-review-of-branded-calling-adoption-ebook/

About TNS

TNS, a market leader in call analytics and robocall mitigation, provides an end-to-end ecosystem for protecting and restoring trust in voice. TNS addresses the full needs of wireless and wireline operators globally with TNS Call Guardian® the industry-leading call analytics solution that protects subscribers from high risk and nuisance robocalls. In addition, its Enterprise Branded Calling solution is the core component of its Identity Analytics Suite that is taking the next step in enriching consumer engagement, making voice calling an integral part of an omnichannel customer experience program. TNS analyzes over one billion call events across more than 500 operators every single day, enabling carriers to identify more unwanted robocalls. For additional information visit: https://tnsi.com/resource-center/communications/.

Contacts

Company Contact:

TNS

Clare Cockroft/Sarah Chapman

703-814-8065

pr@tnsi.com

Or

Media Contact:

Bluetext for TNS

Thomas Walter

646-265-3144

tns@bluetext.com

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