About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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AppsFlyer Poised for Growth with New Chief Business Officer Appointment

AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Gal Ekstein to the role of Chief Business Officer (CBO). In his new role, Ekstein will be responsible for AppsFlyer’s go-to-market efforts during a pivotal moment for the company as it continues its path of profitable growth and global influence.

“Gal’s deep understanding of our business, combined with his proven track record of driving growth and fostering strong relationships with our customers, makes him the perfect choice to lead AppsFlyer’s go-to-market into its next chapter,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “As we continue to scale, Gal’s leadership will be pivotal in maintaining our commitment to providing accurate, unbiased, and independent measurement that our customers can trust, while driving sustainable growth and profitability.”

Gal Ekstein, who has been at AppsFlyer for five years, has played a crucial role in driving the company’s success in EMEA and LATAM markets. Under his leadership, AppsFlyer has achieved significant milestones, including 3.3x growth of revenue in the region under Ekstein’s leadership. His strategic focus on delivering value to customers and leveraging innovative go-to-market approaches has strengthened AppsFlyer’s reputation as a trusted partner for some of the world’s leading brands.

The leadership changes come as AppsFlyer crossed $400 million Annual Recurring Revenue (ARR) early last year, a full year of profitability and over two years of being cash flow positive. This has reflected AppsFlyer’s ability to continue to deliver innovative solutions that adapt to the ever-evolving marketing landscape. From advanced AI integrations in its Creative Optimization and AI-Fraud layer to deep linking and a comprehensive suite of privacy-preserving tools, AppsFlyer continues to empower customers with actionable insights and seamless measurement solutions. Recent successes include expanding its Retail Media Network (RMN) capabilities and advancing privacy-enhancing technologies (PETs), such as its Data Collaboration Platform, ensuring customers have access to secure, accurate, and reliable data.

“I am honored to step into this role at such an exciting time for AppsFlyer,” said Gal Ekstein. “Our focus remains on delivering unmatched value to our customers, driving innovation, and scaling our impact across all the markets we serve. I look forward to working with our incredible team as we continue to build the future of marketing measurement.”

Ekstein’s appointment comes at a time when AppsFlyer is reinforcing its commitment to innovation and customer-centricity. The company’s focus on unbiased measurement, trusted data, and sustainable growth positions it to navigate future opportunities.

About AppsFlyer

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and thousands of technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.

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