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Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Sparkfly Expands to Over 18,000 Locations, Posts 30% Growth in 2024

Retail technology solutions provider adds new enterprise brands while maintaining 98.6% client retention

Sparkfly, an award-winning retail technology solutions company, today announced significant growth and performance achievements for 2024. The company posted a 30 percent revenue increase year-over-year, while maintaining an exceptional 98.6 percent client retention rate and a 99.4 percent revenue retention rate.

“Now more than ever, consumers are demanding greater value from their retail, QSR, and other food service experiences – and our growth is reflective of the trust our customers have in our ability to enhance those experiences and drive revenue,” said Catherine Tabor, Founder & CEO at Sparkfly. “Sparkfly is committed to transparency, partnerships, innovation, and customer success, driven by our focus on establishing meaningful relationships, improving and expanding our integrated partner network, and enhancing our platform capabilities. All centered around our core competencies – Offer Management, Loyalty, Digital Wallet, and Middleware integrations – ensuring we deliver the scalable and feature-rich experiences our customers demand to maintain a competitive advantage.”

Sparkfly onboarded 12 new enterprise customers in 2024, expanding its portfolio to over 100 brands across more than 18,000 locations. New customers include Costa Vida, Piada, Cici’s Pizza, Fogo de Chão, California Fish Grill, bartaco, Benihana, Tex’s Chicken & Burgers, Miller’s Ale House, Eggs Up Grill, Flanigan’s, and one of the fastest growing fast-casual burger chains in the industry. The company’s Loyalty offering has caught fire with new customers, with more than two-thirds signing on to Sparkfly Rewards.

The company significantly expanded its integrated partner ecosystem in 2024 across multiple technology categories:

  • Marketing Cloud Platforms: Sparkfly enhanced its Olo Engage integration, launched a new real-time bi-directional integration with Klaviyo’s Marketing Cloud for offer, loyalty, and digital wallet capabilities, and strengthened its integrations with Iterable, Attentive, and Braze.
  • Customer Data Platforms (CDP): The company optimized real-time data transfer capabilities with Bikky and mParticle.
  • Local Store Marketing (LSM): Sparkfly integrated with Sageflo and SmarterSends for integrated offer delivery at the local level.
  • Point of Sale Platforms (POS): Sparkfly implemented real-time integrations between its Offer Management, Loyalty, and Digital Wallet Platform with leading POS providers including Qu, Par, Revel, NCR Cloud (Silver), Tray.io, Plum, North Key Systems, and CBS NorthStar.
  • Web and Mobile Development Platforms: The company enhanced its strategic and technical collaboration with Plein Air while adding new integrations with UnPLUG and Checkmate.

In 2024, Sparkfly enhanced its platform capabilities with significant improvements to its self-service portal, including new program administration tools, advanced troubleshooting capabilities, and expanded data accessibility functions. The company also improved its Loyalty features based on client feedback and extended creative control options for smart landing pages and “save for later” communications.

Sparkfly added key positions across implementations, customer success, technical support, and infrastructure teams in 2024, while maintaining 100% employee retention since September 2022. Looking ahead, the company will expand its development and product teams while enhancing its Offer Management, Loyalty, Digital Wallet, and Middleware integrations.

About Sparkfly

Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Bojangles, Texas Roadhouse, Long John Silver’s, First Watch, and Dave & Buster’s/Main Event unify guest engagement technologies to create deeper and more meaningful connections with guests. Through strategy and implementation of our platform, Sparkfly provides real time POS and digital ordering connectivity, offer management, loyalty, digital offer and rewards wallets, and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. Visit Sparkfly.com to learn more.

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