Valvoline™ Global Operations Joins the Inaugural College Basketball Crown as the Tournament’s Official Motor Oil Partner

March 19, 2025 at 12:03 PM EDT

Collaboration Highlights Valvoline Global’s Commitment to Performance and Efficiency with Exclusive Branding and Custom Experiences at College Basketball’s Newest Postseason Tournament

The College Basketball Crown has announced Valvoline™ Global Operations, a worldwide leader in automotive and industrial solutions, as an official partner and the tournament’s Official Motor Oil Partner. Brokered by AEG Global Partnerships, the collaboration introduces Valvoline Global to the highly anticipated postseason event while delivering impactful branding and unique on-site experiences.

Launched by FOX Sports and AEG, the College Basketball Crown is a premiere postseason college basketball tournament taking place from March 31 to April 6, 2025, in Las Vegas at the MGM Grand Garden Arena and T-Mobile Arena, airing on FOX and FS1. The tournament will feature 16 elite teams from conferences including the Big Ten, Big 12, and BIG EAST, along with additional at-large participants.

“Reliability, performance, and efficiency are essential on the court – and on the road. This synergy is a great match for Valvoline Global and why we’re excited to team up with the College Basketball Crown tournament as its Official Motor Oil partner,” said Rob Kenny, Valvoline Global Chief Brand & Digital Officer. “This tournament is an exciting new chapter for college hoops, and we’re proud to be trusted as part of the action.”

As part of the collaboration, Valvoline Global will receive significant brand visibility throughout the tournament with logo placement on the court, courtside rotational signage, and exposure on the basket stanchions and arena LEDs during all tournament games. Additionally, Valvoline Global’s branding will be featured on the College Basketball Crown’s official website and across key social media channels, connecting the brand with fans both in-venue and digitally.

“We are incredibly excited to welcome Valvoline Global as an official partner of the College Basketball Crown,” said Nick Baker, President and Chief Operating Officer, AEG Global Partnerships, and board member of the College Basketball Crown. “This tournament was designed to create new opportunities for brands to connect with the college basketball fanbase in a bold, high-energy way. Valvoline Global’s commitment to performance and excellence makes it a perfect fit, and we look forward to integrating them into the action throughout the tournament.”

Valvoline Global will also take part in two exclusive experiences designed to bring the brand even closer to the heart of the tournament. During the event week, the College Basketball Crown will host an exclusive dinner for university presidents, athletic directors, and key executives from all 16 participating schools, which Valvoline Global will take part in. Additionally, Valvoline Global will have the unique opportunity to step onto the tournament court at T-Mobile Arena for a special 5-on-5 basketball game, making for an unforgettable moment at one of the sport’s biggest stages.

“The College Basketball Crown represents a fresh and innovative approach to postseason college hoops, and we’re thrilled to have Valvoline Global on board,” said Jordan Bazant, Executive Vice President, FOX Sports, and board member of the College Basketball Crown. “From their presence on the court to their participation in exclusive VIP experiences, Valvoline Global will be an integral part of this tournament, and we’re excited to see it all come to life in Las Vegas.”

For more information about the College Basketball Crown and Valvoline Global’s involvement, visit https://collegebasketballcrown.com.

ABOUT VALVOLINE™ GLOBAL OPERATIONS

THE ORIGINAL. Inventing the Way Forward.

Valvoline™ Global Operations is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil.

As The Original, we’ve been innovating to solve problems for over 150 years. With sales in more than 140 countries and territories, our solutions are available for every engine and drivetrain, including high-mileage and heavy-duty vehicles, offered at more than 80,000 locations. And we’re committed to powering the future of mobility for vehicles with electric, hybrid and internal combustion powertrains – today and as we move forward. We are now a part of Aramco, one of the world’s largest integrated energy and chemicals companies.

Our strategic partnership creates a powerful combination to drive unparalleled product innovation and sustainable business solutions.

To learn more visit www.valvolineglobal.com.

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:

Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin;
Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships.
And Ticketing, which provides more than 400 clients worldwide with ticketing services that cover the gamut of entertainments, including sporting events, arena tours, music clubs festival, rodeos and family events.

Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at www.aegworldwide.com.