About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Medallia Announces Carrie Parker as Chief Marketing Officer

Medallia, Inc., the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies.

“Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management,” said Mark Bishof, CEO at Medallia. “We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market.”

Most recently, Parker served as Chief Marketing Officer at Cision, leading the global marketing team to accelerate demand generation and elevate portfolio brands, including Brandwatch and CisionOne. Prior to Cision, Parker’s career spanned leadership roles at Vericast, American Express, Kantar, and Cordial, where she led brand transformations and drove revenue growth through data-driven marketing initiatives.

“I am passionate about the impact marketing and brand can have on an organization and I am energized by the incredible vision Medallia has for the future of customer experience,” said Carrie Parker, Chief Marketing Officer at Medallia. “Medallia is already acknowledged as the market leader and I look forward to working with the team to further elevate our brand and the mission-critical offerings that Medallia brings to the experience market across all industries.”

For more information about Medallia’s leadership team, visit our site at: https://www.medallia.com/leadership/

About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.

© 2025 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

“I am passionate about the impact marketing and brand can have on an organization and I am energized by the incredible vision Medallia has for the future of customer experience,” said Carrie Parker, Chief Marketing Officer at Medallia.

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