Companies Can “Bring on Tomorrow” at Blue Yonder ICON, the Premier Supply Chain Industry Conference

April 15, 2025 at 10:00 AM EDT

Taking place in Nashville, Tennessee, May 4-7, ICON 2025 will showcase how an AI-powered, autonomous, end-to-end supply chain network transforms businesses

Award-winning actress Nicole Kidman will keynote this year’s event

As supply chains continue to be challenged by disruptions and uncertainty, businesses need the ability to eliminate delays, connect digital and physical operations, and keep businesses moving at machine speed. That’s why Blue Yonder, the leader in digital supply chain transformation, is inviting supply chain leaders to attend ICON 2025 — the premier conference for supply chain leaders in manufacturing, logistics and retail — taking place in Nashville, Tennessee, May 4-7, 2025. At this year’s event, attendees can learn how Blue Yonder’s solutions help businesses stay ahead of change by powering the fastest, smartest, and most resilient supply chains in the world.

With a “Bring on Tomorrow” theme, ICON 2025 features more than 125 educational sessions, including over 60 customer- and partner-led sessions. Conference sponsors include: Microsoft at the Titanium level, and Accenture and Panasonic Connect at the Diamond level.

Keynote and Executive Highlights

Blue Yonder CEO Duncan Angove, along with several company leaders, will share the latest product innovations, developments in artificial intelligence (AI) and agentic AI, and customer success stories.

Microsoft’s Scott Guthrie, executive vice president, Cloud and AI Group, will be speaking during the opening general session. He will discuss the importance of a resilient and secure cloud and share Microsoft’s recent advancements in these areas and its latest AI innovations.

Award-winning actress Nicole Kidman will close out ICON 2025. Kidman’s awards include an Academy Award, several Golden Globes, a Screen Actors Guild (SAG) Award, and an Emmy Award. Kidman will share insights on what it takes to continuously transform, and how leadership and innovation drive success in competitive environments.

The invitation-only ICON Executive Exchange presented by Microsoft features a curated program for company executives to network and share perspectives and experiences on driving supply chain sustainability, resilience, and reinvention. This year’s Executive Exchange will feature a keynote by retired U.S. Army Gen. Gustave F. Perna. Gen. Perna previously served as the chief operating officer of Operation Warp Speed, overseeing the logistics of the U.S. federal government's distribution of the COVID-19 vaccine. During his session, “A Call To Lead,” Gen. Perna will discuss how supply chain companies can innovate and transform. In addition, Kathleen Mitford, corporate vice president of Global Industry Marketing at Microsoft, will share how business leaders can lean into AI innovations.

Customer Speakers

GXO Logistics’ Nizar Trigui, chief technology officer, will be the first to join Blue Yonder’s CEO for a mainstage discussion about how an AI-driven, end-to-end supply chain can drive value and increase speed and resiliency.

Several customers will join a mainstage panel discussion on the potential of transforming the supply chain with AI and other technological advancements. Panelists include DHL Supply Chain’s Dr. Bastian Schäffer, global head, Operational IT Products & Solutions; Micron Technology’s Spencer Petersen, senior director, Digital Supply Chain Solutions; and PepsiCo’s Raghu Narasimhan, strategy director.

In addition, Blue Yonder customers presenting breakout sessions at this year’s event include representatives from several leading brands such as: Amazon Web Services, ams OSRAM, APL Logistics, Arcadia Cold, Atlanta Bonded Warehouse Corporation, Bayer Crop Science, BJ’s Wholesale Club, Border States, Brambles, Coke One North America (CONA) Services LLC, Core-Mark, Cummins, DENSO International America, DHL Supply Chain, Dicka Logistics, Discount Tire, Essity, Getinge, GXO Logistics, Hewlett Packard, Intel, International Paper, JELD-WEN, JM Family Enterprises, Johnson & Johnson, Kenco, Kimberly-Clark Corporation, L.L.Bean, Linfox Logistics Australia, Loblaw Companies Limited, Mars Wrigley, Medtronic, Meijer, Mitchells & Butlers, Micron Technology, Mizkan, Nestlé Purina PetCare, Penske Logistics, PepsiCo, Polaris, ReaderLink Distribution Services, REI, Robert Bosch GmbH, SiteOne, Soriana, Southeast Toyota, Texas Tech University, The Container Store, The J.M. Smuckers Company, and Wesco International.

Innovation Experience

At this year’s Innovation Experience, attendees can:

Interact with more than 25 kiosk demonstrations that provide a preview of Blue Yonder’s new and improved SaaS portfolio, ranging from advanced retail and manufacturing planning solutions, like Demand & Supply Planning and Category Management, to our groundbreaking innovations in warehousing and the game-changing Blue Yonder Network.
Engage with more than 30 Blue Yonder ecosystem partners and learn how their technology enhances Blue Yonder’s supply chain solutions.
Join multiple theater sessions happening throughout the conference. Sessions provide attendees with the opportunity to learn more about Blue Yonder’s latest user experience enhancements and explore the services offered by Blue Yonder’s partners.

Additional Event Highlights

Women in Tech: Join sponsors Accenture and Microsoft for a “Women in Tech” session on May 6 that highlights the power of women in supply chain and technology. According to a report by The World Bank, women held 35% of STEM jobs in the U.S. at the end of 2023. And according to the Skillsoft Women in Tech Report 2024, 60% of women respondents were not yet using AI at work. Both of these stats underscore the need to bring more awareness to the importance of gender diversity in the tech workforce. The session will feature a panel with several speakers, including an Accenture Supply Chain leader; Microsoft’s Lindsay Berg, general manager, Product Marketing at Microsoft; and GXO Logistics’ Becky Kilduff, vice president, Advanced Logistics Solutions.
ICONic Customer Awards: Blue Yonder will announce the winners of this year’s ICONic Customer Awards, which acknowledge the success, impact and results of Blue Yonder’s customers who are embracing innovation, challenging the status quo, and delivering great results.
User Group Meetings: Customers can join more than 30 user group meetings to learn about the latest product roadmaps and network with other customers to share best practices.
Live Entertainment in Music City: Attendees will enjoy a live performance by Brothers Osborne, an American country music duo. The brothers have won six Academy of Country Music Awards, five Country Music Association Awards, and one Grammy® Award.

Additional Resources

About Blue Yonder

Blue Yonder is the world leader in digital supply chain transformation. Retailers, manufacturers and logistics service providers worldwide rely on Blue Yonder to optimize and accelerate their supply chain from planning through fulfillment, delivery, and returns. Blue Yonder’s AI-driven supply chain platform and multi-enterprise, multi-tier network enable more accurate forecasting and dynamic management of capacity, inventory and transport. Blue Yonder helps businesses navigate modern supply chain complexity and volatility with more resilient, sustainable supply chains to delight customers, scale profitably, and run flawlessly. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.