About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Virtual, Inc. Leaders to Present Strategies for Mastering Member Engagement at the ASAE 2025 MMC+Tech Conference

Virtual, Inc.’s Ashley Costello, Senior Director of Growth Strategy, and Julie Utano, Managing Director, will lead an interactive workshop on mastering member engagement for association leaders at the ASAE 2025 Marketing, Membership, Communications + Tech (MMC+Tech) Conference in Washington, DC on May 12.

Hosted by the American Society of Association Executives (ASAE), MMC+Tech is the premier gathering for association professionals focused on membership, communications, marketing, and technology innovation. Themed, “The Future is Yours to Create,” MMC+Tech 2025 encourages association leaders to embrace new strategies and bold thinking. For more information and to register, visit https://mmct.asaecenter.org/.

Virtual’s workshop is designed to help association and nonprofit leaders rethink their member engagement strategies using member journey mapping—a powerful tool for identifying key touchpoints, addressing pain points, and creating meaningful interactions that drive satisfaction and long-term loyalty. Attendees will walk away with practical tools and a strategic framework to enhance the member experience and strengthen retention.

Session Details

Title: Mastering Member Engagement: Unlock the Power of End-to-End Journey Mapping

Date: Monday, May 12, 2025

Time: 1:45 – 3:15 PM EDT

Location: Walter E. Washington Convention Center, Room 143

The workshop draws on Virtual’s deep experience helping associations achieve sustainable growth, streamline operations, and strengthen member engagement. As Senior Director of Growth Strategy, Ashley Costello brings over 15 years of strategic leadership experience to her role, applying a human-centered design approach to help mission-driven organizations align member journeys with business goals—strengthening engagement, delivering meaningful value, and empowering teams to drive sustainable growth. In her role as Managing Director, Julie Utano leads strategic planning and membership growth initiatives, drawing on 25 years of growth-focused leadership experience with associations.

“Our goal is to equip association leaders with actionable strategies to better understand and optimize their members’ experiences,” said Costello. “By mapping the member journey, organizations can deepen engagement, drive loyalty, and create lasting value.”

“Too often, organizations take a one-size-fits-all approach to member engagement,” added Utano. “This session is about helping leaders rethink the member experience with intention—so that every stage of the journey feels relevant, rewarding, and connected.”

To learn more about Virtual’s services for membership-based organizations, visit https://www.virtualinc.com/services.

About Virtual, Inc.

Virtual, Inc. is a top provider of professional services for associations, consortia, and other membership-based organizations. From strategic planning and membership services to credentialing, finance, events, and technology solutions, Virtual delivers tailored support that drives growth, improves operations, and enhances member engagement.

Learn more at: https://www.virtualinc.com

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