About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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CallRail Debuts Conversion Signals to Improve Ad Targeting

New AI-powered capability helps marketers generate more leads that convert

CallRail, the lead engagement platform, today announced the launch of conversion signals, a new AI-powered capability that automatically tags calls that convert into appointments so marketers can identify and replicate the best leads. Based on appointment outcomes (e.g. booked, not booked, or requested), these signals can then be integrated back into Google Ads to generate higher quality leads.

While understanding the profile of leads that ultimately convert to customers is a requirement to generate higher quality leads, siloed data presents a challenge for many marketers. With conversion signals, conversational AI automatically detects when a lead is requesting or booking an appointment directly within their trusted attribution platform, connecting all of their lead source data to conversions and ultimately to ad platforms. Marketers can better understand the outcomes of calls with leads, allowing them to make insights actionable to optimize marketing efforts.

“Marketers are constantly challenged with generating better results from their campaigns, and now conversion signals lets them instantly see which leads turn into real revenue,” said CallRail CMO Laura Beussman. “The conversion insights feed into Google Ads campaigns, optimizing marketing investments and improving ROI with new levels of efficiency and accuracy.”

By leveraging conversion signals, users will be able to:

  • Eliminate manual identification of which leads convert: Automatically identify which leads turn into appointments without having to manually review conversation content.
  • Gain automatic insights into what activities drive conversions: Easily pinpoint which sources and keywords drove the most appointments.
  • Data-backed campaign optimization: Integrate the insights from reports into Google Ads to optimize campaigns to deliver more high-value, likely to convert leads. This not only saves marketers time spent qualifying leads, but decreases wasted ad spend.

Conversion signals is the latest alpha feature to graduate from CallRail Labs, CallRail’s AI innovation program. Now a fully productized capability within CallRail’s Premium Conversation Intelligence™, this launch reflects CallRail's continued commitment to enhancing its offerings with powerful, AI-driven features stemming from customer feedback on what drives impact for their business.

To learn more, visit https://www.callrail.com/conversation-intelligence

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.

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