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About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Adentro Joins Toast Partner Ecosystem

By: via Business Wire

Adentro is excited to announce that it has joined the Toast Partner Ecosystem. Adentro enables SKU-level marketing attribution, allowing restaurants to directly connect their digital advertising campaigns to specific menu item purchases. This creates a powerful closed-loop attribution system that restaurants can now manage directly through their Toast POS.

Adentro is a cloud-based software that connects restaurants with their customers, designed to drive incremental foot traffic. It links digital marketing efforts to on-premises sales through multiple channels: social, display, and Connected TV (CTV). As a result, restaurant owners can build marketing campaigns that effectively bring real customers through the door and measure each campaign’s actual impact.

Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. It works with integration partners in its Toast Partner Ecosystem, a curated portfolio of more than 200 partners who deliver specialized technology and services to help restaurant operators increase sales, engage guests, and keep employees happy.

The integration addresses a crucial challenge for restaurants by connecting their digital marketing to in-store sales at a detailed level. This allows for data-driven decisions regarding menu promotions, new campaign launches, and tailored marketing campaigns. Restaurants can now link product performance directly to ad exposure, enabling them to optimize marketing spend and increase ROI.

“With 10,000 in-store walkthroughs and 600 online Toast orders generating a $27:1 return on ad spend, we've tracked $636,000 in combined online and in-person revenue since November,” said Phil Smith, Director of Marketing at Taproom in New York of Upstream Hospitality Group. “Thanks to this integration with Adentro and Toast, we've created a powerful customer journey with real business impact."

“We are thrilled to offer this integration with Toast, as it significantly enhances our capabilities to provide even deeper analytics and more actionable insights. This integration allows our mutual customers to directly correlate their advertising spend with SKU-level product purchases, enabling them to see precisely which ads are influencing specific product sales,” says Ben Matlin, CEO at Adentro.

About Adentro:

Adentro is the leading people-based marketing solution for the omnichannel retail, restaurant, and hospitality industry. At the core of Adentro's platform is its proprietary, first-party consumer identity graph, comprising over 100 million enriched profiles informed by its extensive network of Wi-Fi beacons and POS software integrations in more than 6,000 customer locations across North America. Adentro's software powers the Guest Wi-Fi experience of its customers' brick-and-mortar businesses, enabling the collection of first-party, opt-in consumer data and tracking their in-store visit behaviors to drive brand loyalty and growth.

“With 10,000 in-store walkthroughs and 600 online Toast orders generating a $27:1 return on ad spend, we've tracked $636,000 in combined online and in-person revenue since November,” said Phil Smith, Director of Marketing at Taproom.

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