Shoot More, Spend Less: GrabAGun’s New Shoot & Subscribe™ Gives You Bulk Pricing Without the Bulk Hassle

By: GrabAGun Digital Holdings Inc. via Business Wire

August 25, 2025 at 08:00 AM EDT

GrabAGun Digital Holdings Inc. (“GrabAGun” or the “Company”) (NYSE: PEW), an online retailer of firearms, ammunition and related accessories, today announced the launch of Shoot & Subscribe™, a subscription service for ammunition purchases.

Shoot & Subscribe provides significant savings for consumers along with a convenient solution for regular ammo replenishment. Subscribers receive exclusive discounts on eligible ammo, enabling them to enjoy bulk pricing benefits without needing to purchase full case quantities. With automated delivery straight to their door, customers can simply set it and forget it; staying stocked up and spending more time at the range instead of running out to buy ammo. To get started, customers can visit GrabAGun.com/ammo-subscription to sign up.

“The launch of Shoot & Subscribe reflects our commitment to delivering both exceptional value and convenience for our customers,” said Marc Nemati, Chief Executive Officer of GrabAGun. “By combining the savings of bulk ammo pricing without requiring full-case purchases, along with automated set-it-and-forget-it delivery, we’re giving our customers more time to do what they love. We remain focused on building an innovative, tech-forward platform that serves enthusiasts across our full product range. Our business momentum continues to build and we are well-positioned to drive significant growth in the future.”

About GrabAGun

We are defenders. We are sportsmen. We are outdoorsmen. We believe that it is our American duty to help everyone, from first-time buyers to long-time enthusiasts, understand and legally secure their firearms and accessories. That’s why our arsenal is fully packed, consistently refreshed, and always loaded with high-quality affordable firearms and accessories. Industry-leading brands that GrabAGun works with include Smith & Wesson Brands, Sturm, Ruger & Co., SIG Sauer, Glock, Springfield Armory and Hornady Manufacturing, among others.

GrabAGun is a fast growing, digitally native eCommerce retailer of firearms and ammunition, related accessories and other outdoor enthusiast products. Building on its proprietary software expertise, GrabAGun’s eCommerce site has become one of the leading firearm retail websites. In addition to its eCommerce excellence, GrabAGun has developed industry-leading solutions that revolutionize supply chain management, combining dynamic inventory and order management with AI-powered pricing and demand forecasting. These advancements enable seamless logistics, efficient regulatory compliance and a streamlined experience for customers.

Forward-Looking Statements

Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding the Company held by the Company’s management team, as well as the products and markets, future financial condition, expected future performance and market opportunities of the Company. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties, including those contained in the Company’s SEC filings. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release. Recipients are cautioned not to put undue reliance on forward-looking statements, and the Company assumes no obligation to, or intends to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by U.S. federal securities law.