About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Clutch Report: 78% of Customers Swayed by Brand Posts, Only 15% Purchase on Social

Findings highlight a gap between social media influence and direct sales, urging brands to rethink conversion strategies.

A new survey report from Clutch reveals a striking disconnect in the digital buyer journey: while 98% of consumers encounter products or services on social media and 78% say they’re influenced by brand content, only 15% complete purchases directly on these platforms.

This gap highlights tension between brand visibility and conversion, prompting marketers to rethink how social media fits into the sales funnel.

“Marketers are doing the hard part by earning attention and trust, but there’s still friction at the final step,” said Anna Peck, who oversees marketing content at Clutch. “Social platforms are powerful for building brand awareness, but their path to purchase isn’t always seamless.”

Where Consumers Scroll, and Buy

Facebook and YouTube are the most-used platforms, with 73% visiting weekly, followed by Instagram (58%) and TikTok (39%). YouTube leads product research, with 49% using it as a visual search engine for tutorials and long-form content.

For direct purchases, consumers most often turn to Facebook (59%) and TikTok (53%), favoring native shopping features and seamless in-app checkouts.

The Role of Content: Blending Authenticity with Paid Reach

Consumers respond to authentic content to build trust, but brands need scale to drive purchases.

“Brands see the strongest results when they boost top-performing organic posts or creator content as ads, keeping social proof intact,” said Peck. “Organic drives results, but more gradually. Paid delivers faster and at scale once the creative clicks.”

To succeed in social commerce, brands must go beyond visibility by crafting platform-specific content, reinforcing trust at every stage, and removing friction from discovery to checkout. The full report is available on Clutch.

About Clutch

Clutch empowers better business decisions as the leading global marketplace of B2B service providers. More than 1 million business leaders start at Clutch each month to read in-depth client interviews and discover trusted agency partners to meet their business needs. Clutch has been honored for the past eight consecutive years as an Inc. 5000 fastest-growing company and by the Washington Business Journal as one of the 50 fastest-growing private companies in the DC metro area for 2023.

Contacts

Media Contact:

Emily Hannah Fulcher

Brand Marketing Manager, Clutch

press@clutch.co

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