ImageKit Streamlines Media Personalization at Scale for Customer-Centric Visual Experiences

August 05, 2025 at 08:38 AM EDT

New API upgrades enable real-time personalized visuals without the overhead of manual design workflows.

ImageKit, a unified image and video API platform with integrated digital asset management (DAM), unveiled powerful enhancements to its personalization capabilities, making it easier for brands to deliver tailored visual experiences at scale. From dynamic banners and personalized email creatives to customized video experiences, ImageKit empowers marketing and tech teams to produce thousands of visual variants in real-time. These assets are created programmatically using ImageKit’s URL-based Layers Transformation API, eliminating the need for manual design work.

Targeted visuals are key to driving deeper engagement, improving relevance, and increasing conversion rates. However, delivering them at scale has often required time-intensive design workflows or expensive automation tools. ImageKit addresses these challenges by enabling on-the-fly transformations through image and video URLs using simple parameters. This approach removes production bottlenecks, shortens campaign timelines, and ensures consistency across every visual touchpoint.

“As brands expand across markets, channels, and audience segments, media personalization is no longer a luxury; it’s a necessity,” said Manu Chaudhary, Co-founder and CTO, ImageKit. “With these upgrades, we’re giving teams the building blocks to personalize media programmatically, without slowing down execution, sacrificing brand standards, or relying on complex tools.”

At the core of this upgrade is ImageKit’s URL-based Layers Transformation API, which allows businesses to dynamically layer text, images, or videos on top of visual assets simply by using URL transformation parameters. With the Layers API, teams can unlock a wide range of media personalization use cases, including:

Text overlays for product details: Brands can display dynamic product names, specifications, or pricing directly on visuals; ideal for marketplaces, e-commerce platforms, catalogs, and promotional creatives with frequently changing inventories.

Visual integration of ratings and offers: Real-time ratings, time-sensitive offers, and discount tags can be overlaid onto images and videos programmatically. These elements enhance visibility and create urgency, helping brands improve click-through rates and drive purchase decisions across digital channels.

Brand watermarks and identifiers: Logos, taglines, compliance marks, or legal disclaimers can be layered consistently across visuals. This ensures brand integrity, enforces asset usage guidelines, and protects creative content across distribution channels.

Personalized coupon codes: Brands can dynamically embed unique coupon codes into visuals at the time of media delivery using secure, URL-based transformations. These targeted incentives help drive repeat purchases, reward loyal customers, and re-engage users who have dropped off.

Localization via multi-lingual creatives: Using the Layers API, translated content can be programmatically overlaid on images and videos for different languages and regions, enabling effortless localization from a single visual template.

User-specific marketing creatives: Personalized visuals can be generated for landing pages, in-app screens, emails, and ad creatives by dynamically embedding user names, avatars, preferences, or behavior-based content, enabling tailored experiences across the customer journey at scale.

Subtitles for videos: Subtitles can be dynamically added to videos by URL-based transformations without using any video editing tools. Brands can easily adjust subtitle styling with parameters for font family, size, background color, etc., to match their visual guidelines.

Beyond styling, ImageKit’s Layers API supports precise control over overlay placement through relative positioning, allowing users to define overlay position without knowing the exact dimensions of the base image or video. For example, overlays can be positioned using intuitive relative values like top_left, center, or bottom_right via the lfo parameter; or even placed at specific percentage offsets from the edges (e.g., 10% from the top and left). For video assets, overlays can also be timed to appear at specific moments during playback, enabling contextual messages, callouts, or branding that reinforce key messaging at the right time.

ImageKit customers are already leveraging these personalization capabilities to enhance visual engagement and increase shareability across channels.

"Over 30% of our users engage with the personalized graphics and post it on social media, which helps us get more users because of Curtsy's branding on the shared image. It's like a wow factor at the end of the product upload process and is popular with users wanting to promote their product sales on other platforms", said David, a co-founder at Curtsy.

This release redefines personalization as a scalable business strategy rather than a design-intensive process. To learn more about ImageKit’s personalization capabilities, visit https://imagekit.io/solutions/media-personalization/

About ImageKit

ImageKit.io is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250801771194/en/

With these upgrades, ImageKit is giving teams the building blocks to personalize media programmatically, without slowing down execution, sacrificing brand standards, or relying on complex tools.

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Rajat Anand

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rajat@imagekit.io

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